Digital Content Design Specialist

remote type:
This position is eligible for a hybrid work arrangement, however, may be subject to change due to operational requirements.
** Job Summary
** The Digital Content Design Specialist provides strategic public communications services for a mid-sized administrative unit. The role leads the planning, coordination, and delivery of digital marketing initiatives, provides consultative expertise to internal partners, and oversees digital service providers to ensure alignment with UBC’s brand, marketing and communications objectives, and institutional priorities. The role is responsible for creating visually engaging content and assets for digital products and channels that meet user needs and business goals.

The position will work with UX and product designers, researchers, digital strategists, writers, designers, and product owners to enhance user experiences across UBC’s digital properties every day. It is expected the specialist will remain current in knowledge of digital marketing techniques including interactive content design, social media, web design standards and service delivery, video marketing and SEO, and AI best practices.

** Organizational Status
** The role reports to the Associate Director, Marketing and works closely with the Strategic Communications team. The Specialist will support the Strategic Communications team regarding strategic communications strategy, marketing campaigns, brand standards and content design and digital product delivery best practices. The Digital Content Design Specialist also collaborates with colleagues across the university on select digital service delivery plans and products, campaigns, and projects.

This role bridges design, storytelling, and technology at UBC.
· Ensures compliance with institutional policies, brand standards, accessibility requirements, and communications guidelines.
** Consequence of Error/Judgement
** This role exercises initiative and judgement in establishing priorities within supplied frameworks and carrying tasks through to completion, and must demonstrate tact and discretion. Works independently and as a team member within established guidelines and standards. Work is reviewed in terms of achievement of defined goals. The work and decisions made will have an impact on the goals and efficacy of the UBC brand.

Poor judgement, inappropriate procedures, incorrect information, and lack of diplomacy could adversely affect relationships with university stakeholders and damage the reputation of the university.

** Supervision Received
** Works independently within the responsibilities of the position and established institutional guidelines, communications strategies and brand standards. Performance is reviewed based on achievement of defined communications and project outcomes.

** Supervision Given
** Directs the work of external contractors, vendors, and service providers. May provide functional guidance and digital marketing support to internal staff and project teams.

** Minimum Qualifications
** Undergraduate degree in a relevant discipline. Minimum five years of related experience, or the equivalent combination of education and experience.
- Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
· Prior work experience in an agency or in a large, complex organization preferred.
· Experience with photo, video and social media content development is a must. Advanced creative talent, solid design sense, ability to interpret general concepts, visualize and apply abstract thinking to practical uses.
· Experience creating digital marketing campaigns to promote a brand or product.
· Demonstrated experience working with social media tools in an organizational and/or corporate environment to engage audiences. Demonstrated experience using content management systems such as Word Press.
· Demonstrated experience shooting and editing video and photography for marketing campaigns
· Demonstrated experience creating graphics aligned with a brand style
· Experience in creating and delivering marketing in various platforms using tools such as video, podcasts, and webcasts
· Excellent communication and proofreading skills
· Must be a self-starter with the ability to work autonomously and in cross-functional marketing and communications projects
· Ability to manage multiple projects and deadlines
· Strong collaboration and communication skills
· Ability to recognize, respect and work effectively with individuals and groups with diverse perspectives and backgrounds. Takes initiative in learning about issues relating to equity and diversity.
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