Digital Engagement and Content Strategist

Job Summary
This position works with the UBC Faculty of Management (FOM) to lead the development and execution of digital engagement and content strategies that support student recruitment, engagement, and alumni connection. The role plays a central part in shaping how the Faculty of Management tells its story across digital platforms, ensuring a strategic, data-informed, and audience-centred approach to communications. The Digital Engagement and Content Strategist contributes to an integrated and coordinated digital communications strategy that enhances the Faculty’s reputation, supports recruitment and student success objectives, and reflects the strategic goals of the Faculty and the University.

This position works closely with Faculty leadership, University Relations and other central communications partners to ensure consistency, effectiveness, and impact across channels.

This position plans and implements communications and marketing strategies to provide information to prospective and current students, faculty, staff, and other groups in the community; enhance the image and reputation of the Faculty; and reflect the mandate and strategic goals of the institution. This position also contributes to the development of communications best practices for FOM and ensures all communications activities and materials comply with UBC standards.

Organizational Status
This position reports directly to the Director, Strategic Initiatives and Administration. As part of the Dean’s Office team, the position works collaboratively with staff across the Faculty and may provide project leadership or functional guidance to staff, students, and external service providers involved in digital communications initiatives.

The position also interacts with external vendors, platform providers, and partners as required.

Work Performed

• Communications project coordination and management

• Manages communications projects, determines project timelines and budgets, and develops contingency plans to keep projects on track.

• Develops and implements communications and marketing strategies.

• Communicates with units to clarify subject material, provide project status updates and negotiate any necessary changes to timelines or deliverables.

• Evaluates publishing requirements and provides recommendations regarding media and format.

• Manages projects and coordinates workflow of content providers, editors, designers, and external service providers.

• Acts as liaison with editors and content providers to establish and meet production deadlines.

• Actively seeks out partnerships and develops relationships with other campus units and student groups in order to identify and leverage opportunities for collaboration.

• Ensures that messages are delivered in a coordinated fashion across appropriate communications channels.

• Works closely with staff in University Relations to meet Faculty and University needs.

Content Strategy & Storytelling

• Leads content strategy development for Faculty digital platforms, ensuring compelling storytelling tailored to the nuances of different channels, audiences, and geographic markets.

• Executes content strategy through hands-on content creation, including interviewing stakeholders, drafting original written content, and refining messaging for digital platforms.

• Develops editorial plans and content frameworks that support recruitment priorities, program promotion, student experience, and alumni engagement.

• Translates complex academic, institutional, and strategic information into clear, engaging, and accessible digital content.

Strategic Digital Engagement, Analytics & SEO

• Develops and implements comprehensive digital engagement and marketing strategies for the UBC Faculty of Management, informed by analytics, SEO best practices, and performance insights.

• Applies a strong understanding of the student recruitment and engagement funnel, from awareness through conversion and ongoing engagement, to guide content strategy and campaign design.

• Working with University Relations digital marketing team, uses analytics tools (e.g., Google Analytics, social media insights, email marketing analytics, SEO tools) to monitor performance, identify…