Fresh Tracks Marketing Operations Manager

Take charge of lifecycle marketing at Fresh Tracks Canada as a Marketing Operations Manager. Drive Marketo platform efficiency and optimize campaign execution across various channels.

In this senior role, you will lead end-to-end email production and manage Marketo operations, API integrations, and audience segmentation. Your expertise will shape the lifecycle strategy, directly impacting revenue through campaign performance analysis and audience personalization.

Key Responsibilities:

• Architect and deploy email programs within Marketo

• Own email production for diverse campaign types

• Lead Marketo platform evolution and efficiency improvements

• Manage daily Marketo operations and compliance

• Analyze campaign performance and propose optimizations

Requirements:

• 5–7 years in marketing operations or lifecycle marketing

• Hands-on expertise in Marketo platform management

• Strong knowledge of API and integration management

• Data literacy for actionable performance insights

• Experience utilizing AI tools in marketing contexts

Bring your strategic instincts and Marketo expertise to support Fresh Tracks Canada's mission of creating unforgettable travel experiences.
#J-18808-Ljbffr