Digital Media Specialist; Programmatic

Position: Digital Media Specialist (Programmatic)
Join Best Buy Ads as Digital Media Specialist focused on maximizing onsite display advertising revenue and performance. As an experienced media planner and ad operations specialist with programmatic expertise, you will directly impact onsite advertising revenue and strategy. This includes media planning and campaign optimizations for direct‑sold campaigns involving ongoing analysis, forecasting, inventory management, audience targeting and media plan creation.
We are currently hiring for a 17‑month fixed‑term opportunity with our Best Buy Ads team. We practice a remote‑first working model, leveraging in‑person interactions at our head office in beautiful Vancouver, BC, for strategic, collaborative and social purposes.
What You’ll Do As a Digital Media Specialist   Develop detailed media plans for onsite display campaigns that balance campaign objectives, inventory availability and audience strategy to maximize performance.
Work in Google Ad Manager to monitor day‑to‑day campaign pacing and performance, making optimizations to ensure campaigns deliver in full and meet their objectives.
Adjust pricing rules and manage block lists to meet budget targets and maximize revenue from complementary, non‑endemic advertisers.
Work with existing open bidding partners and expand demand sources and partnerships where possible.
Maintain and update media planning templates, tools, SOPs and forecasts, applying best practices to ensure consistency and efficiency in media plan creation.
Collaborate with Analytics to enhance dashboards and KPIs, delivering insights that support data‑driven decision making.
Support sales in prospecting new clients and selling programmatic display options to advertisers and third‑party agencies.
What We’re Looking For   4+ years experience with programmatic media buying and/or selling, media planning and campaign trafficking.
Experience working in Google Ad Manager (sell‑side).
Expert knowledge of the programmatic ecosystem and strong digital media planning experience.
Advanced experience with Google platforms (GAM, DV360, SA360, GA4) and Excel.
Strong communication skills with ability to juggle competing priorities and meet tight execution timelines.
About Best Buy  As Canada’s destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.
We believe in a fair and inclusive hiring process. We encourage you to apply even if you may not meet all the requirements.
Annualized Compensation Range  $64,000.00 - $76,000.00
Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3

#J-18808-Ljbffr