At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.
Your Opportunity
Reporting directly to the Director of Marketing, Buildings and with a strong alliance to the Business Line/Sector Leadership, the SMM provides marketing management and strategic expertise to the Sector leadership team to ensure understanding of the strategic direction for the Sector, and to develop and deliver the annual integrated marketing and business development plan to elevate market brand awareness for the sector and achieve the Sector’s financial and market leadership goals.
Through a team of marketing professionals, the SMM works with regional/local leadership and practitioners to establish the desired market position within the Sector, identify market opportunities and create comprehensive marketing strategies across various platforms to raise brand awareness and position Stantec as a must have partner.
Success is represented by the development of Stantec’s perception with key clients, building the firm’s reputation, and our success at winning work. The role also includes working with a larger Stantec team of Marketing, Business Development, Public Relations and Communications professionals to build our brand awareness and identify and position for market opportunities for top line growth.
Your Key Responsibilities
Brand Management, Content, and Promotions
Responsible for the sector’s brand positioning and promotional strategies
Develop annual marketing plan, in support of the sector business plan, and execute on it in collaboration with Marketing FST and Corporate Marketing partners
Lead awards strategy for the sector, including identifying important programs, and coordinating with the team to complete award submissions and related presentations
Lead photography strategy for the sector, including identifying high value projects, and coordinating with the practice and the Marketing FST team to secure photography assets
Responsible for sector representation on , including quarterly review and regular refresh of material
Create sector-specific marketing collateral to help sell our team and services, including but not limited to capability brochures, look books, PowerPoint decks – with all materials made available on our internal network for easy distribution and sharing
Provide sector marketing strategy for targeted publications, social media, digital campaigns, thought leadership, webinars, paid and organic ads, promotional material, etc., working closely with Marketing FST and Corporate Marketing partners.
Lead tradeshow/conference presence and marketing strategy for the sector
Partner with Public Relations to elevate the sector and Stantec brand through external communications
Partner with Corporate Communications to create sector-specific communications to be shared via our intranet and other internal resources as needed
Collaborate with Buildings Digital Practice to represent the sector on the Buildings Information Center (BIC)
Promote the consistent use of Stantec MCPR tools – i.e. SMKC, Pipeline, etc., regularly contributing and updating sector-specific materials and content
Contribute to sector-related video initiatives
Evaluates client survey feedback and incorporates insights into ongoing marketing/positioning activities.
Marketing Strategy Support and Implementation
Track market trends, conduct competitor analysis, and disseminate insights for business development strategies, in partnership with our Market Research partners.
Supports pursuit decision-making, including Go/No Go processes, and contributing to win strategies for high value opportunities, in partnership with the Pursuits team
Supports client engagement strategies, tracking key client pursuits, and targeting “must-win” projects,…
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