Lead Digital Marketing Strategist

Position: Lead Digital Marketing Strategist at Sophos
Elevate Sophos’ paid media campaigns as a Lead Digital Marketing Strategist, focusing on the Americas. This senior role navigates global strategies while executing localized paid media initiatives.

You will guide the execution and optimization of full-funnel campaigns, managing budgets and reporting KPIs effectively. The ideal candidate thrives in a collaborative environment, partnering with various teams to align paid media strategies with business objectives, and ensuring high-impact results aligned with growth drivers.

Key Responsibilities:

• Oversee digital campaign execution and budget optimization

• Align paid media strategies with global marketing objectives

• Develop audience segmentation and retargeting strategies

• Conduct rigorous A/B testing and performance analysis

• Lead reporting and performance presentation to executives

Requirements:

• Minimum 6 years of experience in B2B paid media

• Proven ability to drive pipeline through media programs

• Expertise in Google Ads and Linked In Campaign Manager

• Strong budget management and ROI analysis skills

• Ability to communicate insights clearly to leadership

Step into a dynamic role at Sophos, driving regional execution for paid media with global impact.
#J-18808-Ljbffr