Senior eCommerce Marketing Strategist

Who We Are

Are you driven by data, customer success, and bold innovation? Do you thrive in fast‑paced environments where hustle meets heart? If you’re ready to help shape the future of ecommerce technology, Cymax Group Technologies wants you on our team.

At Cymax Group Technologies, we empower leading brands and retailers to thrive in the digital marketplace through cutting‑edge technology, data‑driven insights, and seamless logistics. We’re a tech‑driven brand accelerator in home, lifestyle, and adjacent categories. Our proprietary platforms—Channel Gate and Freight Club—leverage automation, AI, and over two decades of ecommerce expertise to simplify multi‑channel selling, optimize fulfillment, and unlock scalable growth.

We support thousands of partners across North America, helping them navigate complex marketplaces like Amazon, Walmart, Wayfair, and more. Recognized as one of Canada’s fastest‑growing tech companies, Cymax Group fosters a culture where innovation, collaboration, and employee experience come first.

Cymax Group is seeking a hands‑on Senior eCommerce Marketing Strategist to own the daily optimization and measurement of our advertising performance. This role is embedded with the marketing team and is responsible for producing daily, weekly, and monthly analyses that drive immediate action across campaigns, keywords, and ASINs.

This role is marketing first. You’ll run campaigns, optimize listings, and drive performance across our catalog. You’ll take increasing ownership of the strategy behind where we invest—which SKUs we back, which categories we expand into, and how private label growth gets unlocked through smarter marketing decisions.

This role is ideal for someone who thrives in execution‑heavy environments, enjoys working directly in raw data, and takes ownership of turning analysis into same‑day optimization decisions.

This is a hybrid role, working 2 days a week in our corporate headquarters in the vibrant Gastown area of Vancouver, BC.

• Perform daily and weekly analysis of ad performance across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Analyze search term‑, keyword‑, campaign‑, and ASIN‑level data to identify optimization opportunities related to bids, budgets, and targeting.
• Monitor and report on ACOS, TACoS, ROAS, CPC, CVR, and impression share, surfacing drivers of performance changes.
• Build, maintain, and improve dashboards used by marketing and marketplace teams, with a focus on actionable insights over static reporting.
• Write and maintain SQL queries to extract and transform ad and catalogue performance data.

• Monitor and create strategies to improve conversion rates across key SKUs through content audits and structured groupings.
• Validate that Private Label SKU uploads meet minimum content requirements (images, copy, attributes) on marketplaces like Amazon and Walmart.
• Identify category gaps and support the successful launch of new categories or vendors with marketing readiness—ensuring listings are active, content meets standards, and early campaigns are in place.
• Collaborate with Product and Content teams to apply AI‑driven suggestions for content improvement and long‑term catalogue performance.

• Identify SKUs as candidates for Private Label and Muzeboard creation; recommend improvements to automation rules that govern these programs.
• Develop and execute marketing strategies for newly created Private Label and Muzeboard SKUs to maximize early traction.
• Partner with Analytics and the Owned Brands team to surface catalogue gaps and translate them into actionable private label and product development opportunities.

• Act as the embedded analytics and marketing partner for the Owned Brands team and Vendor Management team.
• Present data‑driven recommendations to senior leadership to influence strategic decisions.
• Share best practices, templates, and repeatable analyses with the broader marketing and analytics team.

• Proven experience in ecommerce marketing, marketplace…