Brand and Content Marketing Coordinator

Overview

Purpose:

The Brand & Content Marketing Coordinator plays a vital role in bringing Armstrong Collective and its portfolio of brands, including Rocky Mountaineer and Canyon Spirit, to life across all channels. This role supports global marketing initiatives aligned with strategic vision and business objectives while demonstrating ownership, proactive collaboration, and a commitment to creating meaningful experiences for guests, partners, and stakeholders. Acting as a connector within the Global Marketing team, the Coordinator takes accountability for delivering high-quality work, seeks opportunities to improve processes, and contributes ideas that enhance the guest journey and brand experience.

Marketing project coordination:

• Support the brand & content and broader marketing team in developing and delivering marketing projects and deliverables, taking ownership of assigned activities from project initiation through final sign-off (i.e. annual sales brochure, campaigns, guest collateral, etc.).
• Support the brand marketing team in the implementation of new brand identities and products into the overall Armstrong Collective ecosystem.
• Develop briefs and workback schedules ensuring all projects are completed efficiently and on time.
• Collaborate with the procurement team to align on suppliers and support project budget tracking, ensuring work is completed within scope.
• Develop strong working relationships with relevant third-party vendors and partners such as creative and design agencies, printers, translators, writers and other creative freelancers.
• Apply critical thinking and strong attention to detail when proofreading and reviewing marketing materials across all channels.
• Review all deliverables to ensure consistency with our brand, graphics, and tone of voice guidelines.
• Build collaborative relationships with internal stakeholders to understand their needs and requirements and deliver effective solutions.
• Support the management of photo shoot and video shoot logistics.
• Support Armstrong Collective projects and initiatives that span multiple brands, as required.

Guest collateral creative and execution:

• Lead or support the development and coordination of all guest collateral, from pre-travel to onboard the train to our destinations, including creative briefs, creative design, printing specs, paper stock, workback schedules, approval processes, translations (as needed) and final sign-off.
• Conduct research, fact-check articles, update mile markers and the routes map in the Mile Post onboard newspaper.
• Work with the procurement department on the printing of all creative materials by exploring options for paper stock, binding process for booklets, etc.
• Review printer press proofs on key collateral pieces for correct colour and type.

Content and creative support:

• Contribute to content storytelling initiatives by sharing ideas and supporting meaningful brand experiences.
• Surface testimonials for the team to use in brand and content marketing deliverables.
• Support in the creation and review of product and third-party partner content.
• Support website audits and updating website content as required.
• Design simple/basic assets/deliverables (i.e. internal posters, flyers, banner ads, templates, etc.).
• Manage, update and distribute the brand guidelines as required.
• Review internal and external deliverables from the wider marketing team and organization from a brand perspective, ensuring consistency across all deliverables, channels and audiences.
• Update design files in InDesign or Photoshop, that require minor updates.
• Write copy for owned channels and deliverables on an ad hoc basis, including emails and other guest-facing communications.

Marketing operations:

• Manage and traffic the Global Marketing inbox requests and work streams.
• Process documents, reports, correspondence and data entry requirements to support the Global Marketing team.
• Manage the digital asset library including coordinating the uploading, tagging and ongoing management of video and photography assets.
• Support the review and documentation of processes for key cross-functional marketing initiatives to identify opportunities to…