Assistant Brand Manager – Digital Marketing & Advertising

## Assistant Brand Manager – Digital Marketing & Advertising Apply locations:
Toronto Headquarters time type:
Full time posted on:
Posted Yesterday job requisition :
R75414

At TTI, people come for the opportunity and stay for the culture!
*
* Job Description:

**** Assistant Brand Manager – Digital Marketing & Advertising
**** Techtronic Industries Inc. | Milwaukee
** Full-Time | Permanent | 3381 Steeles Ave E, North York, ON | P1
** About TTI Canada
** Are you ready to lead the way in shaping an empowering work environment with a global leader in power tools, accessories and hand tools? At TTI, we are known for our innovative products, world-class brands, and an unrelenting commitment to operational excellence. With iconic brands like
** Milwaukee
* * we’re not just about delivering outstanding performance but also about creating exceptional development for our people. If you’re passionate about building your career in a dynamic, fast-paced environment, we want to hear from you! At TTI, culture drives performance, and it’s at the heart of everything we do. We are fast, innovative, and constantly evolving but above all, we’re a team that celebrates success together.

We reward creative thinking and encourage your self development. Join us in driving a culture that supports sustainability, growth, and leadership.

With our Milwaukee team, we seek passionate, driven individuals to elevate our brand. Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success. Whether you’re starting out or bringing years of experience, we support your growth. Here, you’ll be empowered to take ownership, drive innovation, and make an impact. Milwaukee is more than a workplace, it’s where careers accelerate, and potential is unlocked.
** Position Description
** The
** Assistant Brand Manager - Digital Marketing & Advertising
** supports the planning, coordination and execution of Milwaukee Tool Canada's digital marketing, advertising and public relations initiatives. Working closely with the Brand Manager, this role manages multiple marketing projects, collaborates with cross-functional teams and external partners, and contributes to integrated campaigns that strengthen brand awareness, support commercialization and drive business growth.

The successful candidate is organized, adaptable and proactive, with a passion for digital marketing and brand storytelling. This role provides the opportunity to build expertise across digital marketing, advertising, public relations, influencer marketing and campaign management while contributing to Milwaukee Tool Canada's continued growth.
** What You Will Do
*** Coordinate the planning and execution of integrated digital marketing campaigns, including website initiatives, email marketing, lead generation, SEO/SEM, paid advertising, product launches, trade shows, contests and promotional programs.
* Develop print and digital advertising assets across trade publications, digital media and integrated marketing campaigns in collaboration with internal stakeholders and external agency partners.
* Build and maintain relationships with media, agency and vendor partners, coordinating project timelines, deliverables and ongoing communications.
* Contribute to the execution of annual marketing plans, campaign calendars and advertising initiatives aligned with business priorities.
* Coordinate public relations, brand ambassador and influencer initiatives, including media outreach, product seeding, relationship management and campaign execution.
* Conduct market research and competitive analysis to identify industry trends, partnership opportunities and recommendations that strengthen Milwaukee Tool's market presence.
* Coordinate the execution of Milwaukee's branded merchandise program, including product sourcing, co-branding, quality assurance and internal marketing initiatives while ensuring alignment with brand standards.
* Partner with cross-functional teams to deliver integrated marketing initiatives that support commercialization objectives, customer engagement and business growth.
* Monitor and analyze digital marketing performance, including SEO/SEM, paid…