B2B Marketing Senior Lead

Position: B2B Marketing Senior Lead at On
Drive the strategic marketing for National Run Specialty with On as a Senior Lead in B2B Marketing. Optimize channels, develop campaigns, and enhance brand engagement in diverse markets.

As the Senior Lead for B2B Marketing, you will shape strategies for National Run Specialty Key Accounts and regional outdoor channels.

Your role involves managing integrated marketing campaigns across various platforms, ensuring On becomes the preferred brand. You'll also collaborate with sales and trade teams to align brand stories and anticipate market shifts for innovative solutions.

Key Responsibilities:

• Lead the strategic direction for the Run Specialty channel

• Oversee integrated marketing campaigns across digital and experiential platforms

• Identify in-store opportunities with visual merchandising teams

• Serve as a strategic partner for marketing and sales leadership

• Drive collaboration across cross-functional teams in the B2B landscape

Requirements:

• 7+ years in B2B marketing or retail brand management

• Deep understanding of performance running trends

• Proven track record in implementing multi-channel strategies

• Skilled in balancing the needs of various stakeholders

• Willingness to travel up to 30% for global engagements

Excelling in strategic marketing and B2B innovation, elevate On's presence in the running specialty market.
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