Global Director of Digital Media Marketing

Elevate WSP's social media influence as the Global Director of Digital Media Marketing. Drive impactful strategies and lead a high-performing team across Canada.

In this strategic senior role, you will define and lead WSP's global social and digital media marketing vision. Your expertise in paid media, community engagement, and audience targeting will play a critical role in enhancing brand reputation and achieving measurable commercial outcomes. This position necessitates collaboration with regional leadership to ensure cohesive campaign execution.

Key Responsibilities:

• Define global social and digital media strategy and vision

• Optimize paid media strategies across multiple platforms

• Lead community engagement and monitor social media health

• Develop audience segmentation and performance benchmarks

• Build a Center of Excellence for social and digital media

Requirements:

• 10+ years in digital marketing, particularly B2B

• 5+ years leading global marketing teams

• Expertise in paid media strategy and analytics

• Strong understanding of audience targeting and conversion

• Experience in matrixed global organizations

Shape WSP's digital future through innovative leadership in social media and marketing excellence.
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