Senior Director, Creative – EA SPORTS FC

• British Columbia
• Canada

Role

215630

Worker Type

Regular Employee

Studio/Department

Marketing

Work Model

Hybrid

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EA SPORTS FC is building the future of football fandom. As Senior Director, Creative, you will lead the development of world-class creative platforms, campaigns, content, and brand experiences that connect millions of football fans around the world to the game they love.

Reporting into senior Creative Studio leadership, you will define and drive the global creative vision for EA SPORTS FC across global marketing initiatives, product launches, live service moments, partnerships, athlete and creator programs, social content, and cultural activations. You will lead a global team of creative talent while influencing a broad network of cross‑functional partners, agencies, and stakeholders to deliver ambitious, culturally relevant work that breaks through in an increasingly competitive entertainment landscape.

You will set the standard for the brand creatively, while fostering an environment that allows people to create the best work of their lives.

This role requires a unique combination of creative excellence, strategic thinking, football culture expertise, leadership, and operational rigor. You understand how modern audiences consume content, how culture moves, and how to create ideas, campaigns and platforms that resonate globally while feeling authentic locally.

Define and champion the global creative vision for EA SPORTS FC, ensuring a consistent and distinctive brand experience across all consumer touchpoints.

Lead, mentor, and inspire a global team of creative leaders, producers, creatives, strategists, and content makers across multiple regions and disciplines.

Develop breakthrough creative platforms and campaigns that drive awareness, engagement, and cultural relevance at a global scale.

Help to push the game forward with industry‑leading ideas and marketing integrations that break through with fans, press and football culture.

Partner with marketing, game development, publishing, product, communications, partnerships, esports, and regional teams to bring integrated creative ideas to life.

Elevate the ambition and quality of creative output across both direct and indirect reporting lines, creating an environment where exceptional work can thrive.

Influence senior stakeholders across the organization, aligning teams around a clear creative vision and driving consensus on major initiatives.

Oversee creative development from strategic briefing through execution, ensuring excellence across advertising, social, experiential, digital, video, partnerships, and emerging platforms.

Build effective relationships with external agencies, production partners, creators, athletes, leagues, clubs, and cultural collaborators.

Champion fan‑first storytelling rooted in football culture, ensuring work authentically reflects the passion, diversity, and global reach of the sport.

Drive innovation across content formats and channels, identifying new opportunities to engage audiences wherever they spend their time.

Establish creative standards, processes, and ways of working that enable scale while maintaining world‑class quality.

Use audience insights, performance data, and cultural intelligence to inform creative decisions and continuously improve effectiveness.

Define how FC can ladder up to and support both the EA SPORTS and Electronic Arts brand positionings and campaigns as the most‑played game in the company's portfolio.

12+ years of experience leading creative, brand, marketing, or content organizations, with significant experience in senior leadership roles.

Proven track record of leading global creative teams and managing multidisciplinary talent across multiple regions and markets.

Demons…