Technical Marketing Coordinator

About

The Role
At Maximizer, we strongly believe that the success of a company depends entirely on its people. We seek self‑motivated team players who appreciate a performance‑driven work environment rooted in creativity, professional development, integrity, and open communication.

Reporting to the VP of Marketing, the Technical Marketing Coordinator will focus on the technical backbone of marketing, owning systems, automation, and performance tracking. You will work closely with marketing, sales, and product teams to ensure campaigns are powered by accurate data, efficient workflows, and scalable infrastructure.

This role is ideal for someone who enjoys the intersection of marketing and technology and wants to drive efficiency through systems and automation.

Marketing Technology & CRM Management

Own and manage CRM systems (Hub Spot, Maximizer, etc.), including data hygiene, segmentation, and workflows

Build and maintain lead routing, scoring models, and lifecycle stages

Support revenue operations and ensure alignment between marketing and sales systems

Marketing Automation & Email Systems

Build, optimize, and manage email marketing automations and nurture sequences

Develop and maintain campaign workflows across platforms

Ensure proper tracking, triggers, and integrations across tools

Website & Technical Infrastructure

Own website and landing page infrastructure (CMS platforms such as Webflow, Word Press, Hub Spot)

Implement tracking, forms, and integrations across marketing systems

Conduct A/B testing and optimize conversion rates

AI Workflows & Process Optimization

Design and implement AI-driven workflows to improve marketing efficiency

Identify opportunities to automate repetitive marketing processes

Support experimentation with new AI tools and use cases

Data Analysis & Reporting

Build and maintain dashboards to track campaign performance and funnel metrics

Analyze campaign data and provide actionable insights

Ensure data accuracy across systems and reporting tools

What You’ll Bring

2+ years of experience in marketing operations, marketing technology, or a similar role

Strong experience with CRM systems (Hub Spot preferred)

Experience with marketing automation platforms and email systems

Familiarity with CMS platforms and basic HTML/CSS (e.g., Word Press, Webflow, Hub Spot CMS)

Proficiency in Google Workspace and project management tools (Asana, Click Up, Notion)

Basic to intermediate design skills (Canva, Figma, Adobe)

Web development skills and experience building landing pages

Strong analytical mindset with experience in reporting and dashboards

Experience with AI tools or automation workflows is a strong asset

Excellent organizational and problem‑solving skills

Preferred Qualifications

Experience in a startup or a high‑growth environment

Familiarity with CRM systems (Hub Spot, Salesforce, etc.)

Familiarity with Google Analytics and marketing attribution

Experience running A/B tests and supporting CRO initiatives

Experience working with marketing operations tools

Benefits

Competitive salaries with RRSP matching program

Generous paid vacation and sick days

Powerful laptop provided

Budget for courses, books, and personal development

Peer‑to‑peer recognition and rewards

Team building events, happy hours, and off‑sites

Parental leave benefits

Equal Employment Opportunity
We are an equal opportunity employer. We do not discriminate based on race, faith, colour, cultural background, gender, sexual orientation, age, marital status, or disability status. We thank all applicants for their interest; only those selected for an interview will be contacted.

Salary Range: $60,000 CAD – $70,000 CAD

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