Marketing and Business Development Specialist

As a premier law firm with over 900 lawyers worldwide, Fasken is where excellence meets expertise. We are dedicated to shaping the future our clients want, precisely when it matters most. For more information, visit

The Marketing and Business Development Specialist supports marketing and communications, Requests for Proposals (RFPs), and business development activities for the BC region.

• Draft clear and concise communications for lawyer bios, including experience items and Linked In profiles, invites, website, newsletters, fact sheets, ads, speeches, PowerPoint presentations, social media and other communication items
• Develop social media plan for paid social campaigns, including working with lawyers and Business Development teams to build, monitor and execute campaigns and post-campaign analysis and reporting
• Draft and coordinate regional ranking submissions and award nominations
• Update and assemble firm promotional materials, fact sheets, and bios into packages to support marketing and business development initiatives

• Assist with the preparation of high-quality RFP responses and presentations, preparing electronic or hard copies of these documents for delivery and distribution
• Coordinate with Industry and Practice Groups (IPGs) to gather relevant information, create impactful narratives, and ensure timely submission of proposals
• Track and analyze RFP outcomes to identify trends and opportunities for improvement

• Plan and support the execution of client-facing events, sponsor ships, and seminars to foster client engagement and firm visibility (some travel and working outside of normal business hours may be required)
• Support Strategic Account Management (SAM) program
• Help identify new business and marketing opportunities and recommend actions to pursue them
• Assist with special projects (regional and firmwide) as necessary

• Build knowledge of industry and practice groups (lawyers and industry group expertise)
• Build knowledge of Fasken’s legal service
• Build knowledge of BC Top client base

• 3-6 years of experience in a marketing and business development role in professional services. Strong preference for candidates with legal or other professional services-related firm experience
• An undergraduate degree in Marketing, communications, business or public relations and/or completion of a two-year Marketing diploma program
• Strong communications experience, client-focused with a high degree of professional discretion and diplomacy
• Experience with CRM tools is a plus

• This role reports to the Senior Director, Marketing and Business Development and the Manager, Marketing and Business Development

• Having a strong client service approach – you’re ready, willing, and able to put our clients first and exceed their expectations
• Possessing strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, and across other departments in the firm
• Working collaboratively – you’re a self-starter who values working in a collaborative team-based environment
• Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties
• Approaching your work with agility and the willingness to learn and utilize new technology
• Being adaptable to changing priorities in a fast-paced environment while being organized and maintaining accuracy with close attention to detail
• Demonstrating strong research, investigative and problem-solving skills with the ability to exercise judgement to resolve issues
• Treating sensitive and confidential matters with discretion and diplomacy at all times

• A health and wellness subsidy
• An annual education & tuition reimbursement
• Flexible medical and dental benefits (effective from day
  1)
• Short term and long term disability insurance
• Personal days
• Group retirement savings plan with matching contributions
• Monetary incentive for employee referrals
• An engaging firm culture that celebrates our hardworking and dedicated people

Any offer of…