Channel Marketing Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Team and Role:

The Logitech for Business , Channel Marketing Manager, Canada is responsible for growing Logitech for Business solution revenue through our channel partners in the VAR/SI, NSP and Distribution ecosystem. This role is uniquely focused on empowering our partners to activate, enable, and scale growth across their massive ecosystems of long-tail partners, ultimately driving measurable revenue and customer acquisition for the Logitech for Business portfolio.

As a key member of the North America B2B Marketing Team, the Channel Marketing Manager will be responsible for building a marketing strategy that serves the capabilities, constraints, and business objectives of this channel segment, then assisting in the execution of the programs and tactics that support that strategy. Programs could include to-channel tactics such as enablement, training, incentives, and funded headcount, as well as through-channel tactics such as advertising, email, and events.

The channel marketer will articulate the business need for a proposed plan of activities, and will continually measure and evaluate return on investment, other key performance indicators, and pursue innovation and continual improvement.

This role requires a collaborative, team player who enjoys working in an entrepreneurial environment. A successful Channel Marketing Manager will seize the opportunity to influence content, programs, and platforms while being equally willing to roll up their sleeves and contribute where necessary. The Channel Marketing Manager must be able to manage multiple projects and move with a sense of urgency while navigating the nuances of a matrixed organization.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors you’ll need for success  this role you will:

Design and execute a channel marketing strategy specific to Canadian channel partners in the VAR/SI, NSP and Distribution channel segments.

Build Brand Differentiation & Preference:
Champion the Logitech for Business brand within the channel ecosystem. Develop programs that highlight our competitive differentiation and premium positioning to drive preference and mindshare among thousands of downstream partners.

Generate B2B Demand & Pipeline:
Collaborate with channel partners to create joint, integrated marketing initiatives that drive measurable lead-generation and pipeline growth, effectively utilizing co-marketing and MDF (Marketing Development Funds).Align Cross-Functionally:
Work seamlessly with GTM teams, Central Marketing, Demand Gen, Channel Programs and Channel Sales to ensure channel-led growth strategies align with broader mutually agreed goals and revenue priorities.

Develop Business Plans:
Create and manage quarterly channel marketing joint business plans for focus partners as part of the Partner Connect Program, tying all marketing activities directly to measurable business outcomes.

Execute & Optimize Campaigns:
Help build and define campaigns (including ad copy, content, design, landing page creation, and localizations for the French Canadian community) in partnership with central channel marketing, regional channel marketing and channel sales key contacts. Monitor, analyze, and optimize performance across all channels to exceed KPI benchmarks and revenue attribution targets.

Invest Marketing Development Funds (MDF) across channel programs and campaigns in a way that serves the channel partners while helping Logitech achieve business objectives.

Share Actionable Insights:
Consolidate campaign results and analytics to extract actionable insights. Share best practices strategies across the broader NAM channel marketing team.

Develop metrics and measures to track Logitech’s share of the relevant growth channel revenue, progress towards capturing additional share, and program results. Provide these metrics and results to channel account managers and leadership on a regular…