Head of Growth in Product-Led Marketing

Become the Head of Growth Marketing for a dynamic marketplace platform in Vancouver. Spearhead acquisition and retention efforts through SEO and experimentation.

As a strategic growth leader, you will own the entire growth funnel and partner with various teams to drive user adoption.

Your role will focus on building sustainable growth loops via data-driven strategies while managing multiple growth initiatives and external partnerships.

Key Responsibilities:

• Own acquisition, activation, and retention metrics

• Work closely with product and design to optimize user experiences

• Scale SEO and organic growth initiatives effectively

• Manage CRO efforts across all marketing platforms

• Oversee AEO initiatives for enhanced visibility

Requirements:

• 6+ years in marketing, focusing on growth strategies

• 3+ years in a PLG-focused company

• Proven techniques for scaling organic growth

• Strong understanding of SEO and CRO principles

• Proficiency in analytics tools for decision making

Drive growth marketing success through strategic leadership and data-driven approaches.
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