Marketing Manager - Demand Generation

Role Overview
4 days per week in office  – the position can be filled in our Montreal, Toronto or Vancouver office. This national role requires a seasoned marketing professional to create and execute demand generation strategies that support the firm’s strategic objectives across various practice areas, sectors, and client growth initiatives. The role involves leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders, helping them convert business goals into measurable programs that drive growth.

Responsibilities

Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.

Lead campaigns across various channels including events, sponsor ships, digital marketing, email, and social amplification.

Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight‑driven recommendations.

Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross‑selling, upselling, and client expansion.

Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.

Support national, sector and practice chairs in executing their strategic plans.

Assist with the preparation of directories, rankings, awards submissions, and matter collections.

Track and evaluate the competitive landscape to ensure our offerings remain strong.

Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes.

Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives.

Project manage timelines to meet specified deadlines.

Qualifications

Relevant degree in business, marketing, communications, or related field.

Minimum of 8-10 years of experience in business‑to‑business marketing in the professional services industry.

Passion for demand marketing and willingness to get hands‑on building solutions.

Thorough understanding of a range of marketing techniques, such as assessing sponsor ships, digital marketing, and social media amplification.

Experience framing and collaboratively solving complex problems through creative problem‑solving.

Experience participating in substantial projects with large teams, demonstrating collaboration, critical thinking, and project management skills.

Active listener who can manage multiple projects simultaneously in a fast‑paced, rapidly changing environment.

Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain.

Strong project management skills.

Bilingual in English and French is a plus but not required.

Benefits

Retirement savings plan with employer contribution.

Benefit premiums paid by the firm.

Telemedicine services.

Flexible health and wellness allowance covering more than gym memberships.

Training and development programs aligned with your interests and needs.

Salary
Toronto: $111,600 - $137,800
Vancouver: $109,000 - $134,600

EEO and Diversity Statement
As part of a global legal practice, Norton Rose Fulbright Canada embraces a culture of excellence and client service, while focusing on flexibility, respect, diversity and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential. If you require reasonable adjustments during the recruiting process, please inform us;

we will contact you to discuss further. Please note that applicants who receive an employment offer may be required to provide proof of vaccinations recommended by government or public health authorities. Those unable to get vaccinated due to protected grounds may be accommodated. This posting is being advertised to fill an existing vacancy.

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