Marketing Officer

Job Title Marketing Officer

Job Description
Permanent Full-Time Position
8:30am to 4:30pm / Monday to Friday
Pay Grade L ($72,763 to $77,896 per annum)

ABOUT EMILY CARR UNIVERSITY OF ART + DESIGN
Situated on unceded, traditional and ancestral xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh Úxwumixw (Squamish), and səl̓ilw̓ətaʔɬ (Tsleil-Waututh) territories in Vancouver, Canada, Emily Carr University of Art + Design (ECU) is where creativity meets practice. Ranked among the world’s top 30 universities for art and design (QS 2024), ECU is recognized globally for its hands-on, practice-based teaching and learning environment that equips students to experiment, take risks and drive innovation.

Since 1925, ECU has championed bold ideas and emerging talent through a close-knit, studio-intensive setting that connects students with award-winning faculty, cutting-edge facilities, and real-world opportunities. Today, ECU serves more than 2,400 undergraduate and graduate students, along with thousands more through continuing studies, contributing to Canada’s cultural and creative sectors and shaping the future of art, media, design and research.

As we mark our centennial in 2025, ECU continues to ask what art and design can make possible.
100 years in the making, we are shaping what comes next.
ABOUT

THE ROLE
The Marketing Officer works alongside a small, collaborative team to create and execute leading-edge marketing campaigns for Emily Carr University of Art + Design, with an emphasis on digital marketing, to build the university’s reputation, increase brand recognition and awareness, support revenue generation, strengthen student enrolment, and promote community engagement, in alignment with the university’s strategic plan.
BENEFITS OF JOINING THE EMILY CARR COMMUNITY

Enrollment in a comprehensive benefits package, including Dental Coverage, Extended Health, Disability Coverage and Life Insurance.

Membership in the Municipal Pension Plan.

Competitive vacation and Professional Development benefits.

TYPICAL DUTIES

Works in a highly collaborative way to create and execute strategic marketing campaigns using a variety of tools, including display and search advertising, social media, email marketing, print and broadcast.

Consults with various internal partners to understand their business needs and objectives and develops creative marketing strategies to find solutions and achieve results.

Builds and maintains relationships with external partners including marketing agencies, media representatives, industry partners, vendors and other like-minded organizations, to develop and implement marketing strategies, negotiate services and contracts, and promote sponsorships or partnerships.

Develops and implements strategies to enhance the university’s brand reputation and awareness, build audiences, increase engagement, and strengthen student enrolment.

Collaborates with other members of the communications and marketing department on a variety of integrated communications and marketing campaigns and initiatives, including content strategy, social media strategy and visual design strategy.

Develops and t manages the strategy and content for paid, earned and owned digital marketing channels while ensuring coordination across tactics and campaigns.

Utilizes project management skills and tools to develop critical paths/workback schedules, manage project timelines and budgets and ensure clear communication with partners and collaborators from start through completion.

Defines key performance indicators and measures, analyzes and reports on data-driven marketing efforts.

Contributes to optimizing online properties (website, landing pages, and social media channels) for SEO and UX.

Develops and executes email marketing strategies, including creating, implementing and managing email marketing campaigns and lists, testing and reporting.

Alongside the Manager, Marketing, works to develop, implement and maintain a student recruitment email marketing strategy.

Writes, edits and proofreads written content including content marketing articles, reports, student recruitment brochures, web content, print and digital advertisements, and other digital assets…