Co-VP Marketing

Job Overview

CMP Co‑VPs Marketing are responsible for building CMP Home Base's public presence, communicating its new identity to the Sauder community, and driving awareness and opt‑in participation across all channels.

4 – 6 hours per week

July 2026 – April 2027

• Lead CMP's rebrand strategy to reflect its new identity as a peer connection and belonging program rather than an academic service
• Manage all marketing channels including Instagram, the CMP website, and email communications
• Create content that authentically communicates what CMP Home Base is and why first‑year students should get involved
• Promote all CMP events and programming, including the Welcome Week Kickoff, Mid‑Year Reset, and recurring coffee chats
• Develop and distribute opt‑in campaigns to maximize first‑year sign‑ups for buddy pairings and peer pods
• Design and maintain visual assets that reflect the warmth and approachability of CMP's new direction

• Strong creative and graphic design abilities
• Genuine interest in storytelling and community‑oriented content
• Proficient in digital marketing and social media strategy
• Excellent organizational and communication skills
• Experience with Canva, Squarespace, and/or Mailchimp is an asset

CMP is committed to fostering an inclusive environment where everyone feels supported and empowered to lead. If you require any accommodations during the application or interview process, or if there’s anything we can do to make your experience more accessible, please don’t hesitate to reach out.