Digital Engagement Lead Whitecaps FC

Step into the Digital Engagement Lead role at Vancouver Whitecaps FC, focusing on fan connectivity through creative social media strategy. Elevate the club’s online engagement and brand voice.

This position requires you to spearhead social media initiatives that enhance fan experience, executed with creativity and responsive content. Collaborating with multiple teams, your oversight will ensure the social media channels maintain high engagement metrics and brand standards. You will also coach junior staff and foster a culture of innovation within the team.

Key Responsibilities:

• Develop dynamic social media strategies with measurable goals

• Manage day-to-day operations of the social media content calendar

• Ensure compliance with brand guidelines and legal standards

• Collaborate closely with teams to execute effective campaigns

• Analyze performance metrics to drive continuous improvements

Requirements:

• Over 5 years in digital marketing or social media leadership

• Proven capacity for managing diverse B2C channels

• Experience in mentoring and leading team members

• Knowledge of Hootsuite or similar platforms essential

• Strong visual content creation and editing skills required

Lead Vancouver Whitecaps FC’s social media presence and engage soccer fans with creative storytelling and strategic insight.
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