26-51 Leader, Marketing and Communications (Temporary, 14 Months

26-51 Leader, Marketing and Communications (Temporary, 14 Months)

Job Category: Communications

Requisition Number: 2651L002289

• Posted :
  July 24, 2026
• Full-Time

Showing 1 location

The Opportunity

The Leader, Marketing &Communication sis responsible for developing and executing integrated marketing and external awareness strategies that strengthen Technical Safety BC's brand, increase engagement with the safety system, and support organizational priorities. The roleleadsmulti-channel marketing campaigns, audience segmentation, organizationalstorytellingand marketing technology capabilities including Hub Spot.

As a people leader, this role builds a high-performing team focused on innovation, continuousimprovementand measurable outcomes.

Status:Casual, Full-Time, Excluded (14 months)
Number of Positions:1
Pay Grade:Grade 19, ($ 98,500 - $ 147,800 )
Location:Vancouver
Reports to: Director, Marketing, Client Enablement & Value Realization

As a Leader , Marketing , you will support:

Marketing Strategy & Brand Leadership

• Clearlyidentifyand articulate the Technical Safety BC brand and value proposition.
• Lead development and execution of integrated marketing strategies supporting organizational priorities, regulatory initiatives,product sand services.
• Oversee annual marketing planning and alignment of campaigns,resources,and investments.
• Establish audience segmentation,targeting,and positioning strategies.
• Apply market research,analytics,and audience insights to improve engagement and outcomes.
• Ensure brand standards are consistently applied across all touchpoints.
• Provide strategic marketing advice and consultation to leaders across the organization.
• Lead integrated campaigns across digital, email, web, social,partner and event channels.
• Develop channel strategies that maximize audience engagement.
• Manage paidadvertisingand content distribution activities.
• Monitor campaign performance and key performance indicators.
• Manage agencies,consultants,and vendors.
• Report on ROI, campaign effectiveness,and engagement trends.

External Communications

• Lead external awareness and engagement strategies.
• Develop compelling stories that promote public awareness, organizationalprioritiesand measurable outcomes.
• Overseethestrategyand delivery of corporate publications and events including the State of Safety, Annual Report,Three-Year Business Planand Core Connections.
• Overseeexternalcampaigns,report sand awareness programs.
• Translate complex technical and regulatory information into accessible communications.
• Ensure consistency of messaging across channels and campaigns.
• Manage organizational storytelling initiatives.

Marketing Technology Leadership

• Own administration,optimization,and governance of Hub Spot CRM and Marketing Hub.
• Lead Hub Spot integration across marketing, digital and business processes.
• Lead client lifecycle marketing strategies and automated engagement journeys.
• Establish audience segmentation models and engagement frameworks.
• Partner withthe
  
  Data Science and Business Intelligence team tocontinuouslyimprove reporting and analytics.
• Ensure CRM governance, data quality,and CASL compliance.
• Evaluate emerging marketing technologies and automation opportunities.
• Foster a culture of collaboration, innovation,accountability and continuous improvement.
• Establish priorities,allocateresourcesand provide the leadership, tools and support required for individuals and teamsto achieve departmental and organizational objectives.
• Build, develop and lead a high-performing team through effective recruitment, coaching, development, performancemanagementand succession planning.
• Hold employees accountable for results by setting clear expectations, providing regular feedback, recognizingachievementand addressing performance concern sin a timely manner.
• Develop and manage operating budgets, workforceplansand marketing investments.
• Interpret and apply the Collective Agreement and manage employee relations mattersin accordance with organizational policies and practices.

Knowledge, Skills & Experience you have:

• Degree in Marketing, Communications,Business Administrationor related discipline.
• 7–10 years of progressively responsible experience including leadership…