Performance Marketing Manager

Join MEC as a Performance Marketing Manager and lead impactful paid media initiatives in Vancouver. Create and execute strategies to boost online visibility and customer engagement in outdoor retail.

The ideal candidate will leverage their paid media expertise to enhance MEC's marketing effectiveness. You will sync campaigns with seasonal priorities and customer demands while ensuring full-funnel customer journeys are developed. This role combines analytical rigor with creativity to foster brand health and profitability.

Key Responsibilities:

• Build and execute full-funnel performance marketing campaigns

• Define strategies for increased customer retention and acquisition

• Lead traditional media integration with digital channels

• Manage budgets and optimize for high ROI

• Oversee creative and campaign asset alignment

Requirements:

• Bachelor's degree in Marketing or Business

• 4+ years in performance marketing roles

• Hands-on experience with digital media platforms

• Proven track record in budget management

• Strong teamwork and collaboration abilities

Drive MEC’s marketing strategies by aligning campaigns with outdoor activities and customer relationships.
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