Geering Up Marketing & Communications Coordinator

Position Details

Staff – Non Union Job Category M&P – AAPS Job Profile AAPS Salaried – Marketing and Sales, Level A Job Title Geering Up Marketing & Communications Coordinator Department Geering Up & Outreach Program | Dean's Office | Faculty of Applied Science Compensation Range $5,526.42 – $7,941.25 CAD Monthly The Compensation Range is the span between the minimum and maximum base salary for a position.

The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job. Posting End Date August 16, 2026 This position is subject to the satisfactory completion of required background checks Job End Date Ongoing

The Geering Up Marketing and Communications Coordinator is responsible for participating in the development and leading the execution of marketing strategies in support of Geering Up Engineering Outreach’s strategic objectives, including promoting camps, clubs, workshops, events, student staff recruitment, partnership recognition and initiatives that strengthen the organization’s profile and brand. The Marketing and Communications Coordinator will work in collaboration with the Geering Up administrative team and the Applied Science Mar Com Team to implement multi-media marketing campaigns to support these initiatives.

The Marketing and Communications Coordinator will create compelling marketing materials and campaigns that drive participation and increase awareness among target audiences. This position will also manage and carry out multiple projects concurrently to ensure the marketing campaigns and communication tactics achieve the target goals with respect to participation in the camps, as well as other outreach activities. The position typically follows a standard day;

however, flexibility is required, as some responsibilities involve evening and weekend work to support events and outreach activities.

UBC Geering Up Engineering Outreach is a non-profit organization focused on promoting engineering, as well as other STEM disciplines to the children and youth of British Columbia through fun, innovative and hands-on experiments and projects. Geering Up also strives to reach all children and youth, regardless of gender, ethnicity, culture, or socio-economic status. Over the past 31 years, Geering Up has reached over 250,000 youth.

Due to the nature of the work, vacations are limited during the months of January-February and May-June.

Working with Geering Up’s Senior Manager and the Director of Marketing, Communications and Student Recruitment this role participates in the development of the marketing and brand management strategy for Geering Up programs. Participates in the planning, and leads the execution of comprehensive annual marketing and communications strategies to support Geering Up initiatives, to promote summer youth camps, school outreach, outreach to underrepresented youth, teacher programming, partnership outreach and other similar initiatives.

Responsible for driving engagement, annual participation, registration, and revenue generation for Geering Up camps, workshops, and other offerings. Working closely with the APSC Mar Com Team, participates in the development, and leads the implementation of integrated marketing strategies and campaigns, including digital marketing, search engine marketing, remarketing, paid advertising, email marketing, and other audience development initiatives. Participates in determining annual marketing priorities, and establishes campaign calendars and promotional schedules in alignment with program registration timelines.

Leads execution of integrated multi-channel marketing campaigns across digital, print, social media, email, and community engagement channels. Monitors campaign performance through analytics, and reporting, measuring ROI, audience engagement, registrations, website performance, and social media effectiveness to inform…