Digital Marketing Coordinator Whitecaps FC

Elevate fan engagement through digital marketing with Vancouver Whitecaps FC. We seek a data-driven Coordinator to enhance personalized communications and digital initiatives.

This role reports to the Director, Digital, focusing on email marketing, SMS, and marketing automation. You will execute campaigns using Salesforce Marketing Cloud, boost open and click-through rates, and leverage CRM insights for targeted customer journeys. Collaborating across departments, you will also support the Club's online presence and projects.

Key Responsibilities:

• Develop and optimize personalized email and SMS marketing journeys

• Execute promotional campaigns for multiple business units

• Analyze performance metrics to enhance engagement and conversions

• Collaborate on integrated campaigns across departments

• Ensure compliance with email marketing regulations

Requirements:

• Bachelor's degree in Marketing, Business, or related field

• 2-4 years of digital marketing experience

• Proficiency in Salesforce Marketing Cloud or similar platforms

• Strong understanding of email best practices and segmentation

• Excellent analytical and organizational skills

Combine creativity and technical skills to drive exceptional digital experiences for Vancouver Whitecaps FC fans.
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