Content Creator & Social Media Manager

Reports To:
VP of Ecommerce & Digital Marketing

Job Type:
Full-Time Employee

Working Hours:
40 hours per week, Monday to Friday

Location:
Vancouver based; hybrid (2-3 days in office)

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that. Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is healthier for our bodies

and minds, we are creating what is healthier for the planet, too.

We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the sky is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity.

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense

of body positivity and self-love. Our values guide our work and our mission guides our values.

Want to join us?

Every voice shapes the future

Embody integrity and reliability

Rise to meet challenges

We are looking for an exceptional Social Media Manager and Content Creator who lives and breathes social media. This is not a traditional social media management role—we are looking for a creator-first marketer who understands how to capture attention, create culturally relevant content, and turn ideas into viral-worthy videos that drive engagement, brand awareness, and sales.

You will own our organic social media presence across platforms including Instagram, Tik Tok, Facebook, You Tube Shorts, and emerging channels. You’ll be responsible for creating compelling content, growing our community, and developing social-first creative that can also be adapted for paid advertising campaigns.

The ideal candidate is equal parts strategist, storyteller, videographer, editor, trend hunter, and marketer.

• Conceptualize, produce, film, edit, and publish high-performing social media content.
• Create engaging short-form videos optimized for Instagram Reels, Tik Tok, You Tube Shorts, and Facebook.
• Develop compelling Instagram Stories, carousels, behind-the-scenes content, and community-focused content.
• Capture product, lifestyle, founder, customer, and event content that aligns with brand objectives.
• Create content that feels native to each platform while maintaining brand consistency.
• Identify and leverage trends, memes, sounds, and cultural moments in a way that feels authentic to the brand.

• Develop and execute a comprehensive organic social media strategy.
• Build and maintain a content calendar aligned with marketing campaigns and business goals.
• Monitor performance metrics and continuously optimize content based on audience engagement and platform trends.
• Stay ahead of algorithm changes, platform updates, and emerging social media opportunities.
• Generate and test new content concepts designed to maximize reach, engagement, and shareability.

• Grow and engage our online communities across all social platforms.
• Manage Social Listening strategy and execution, and respond to comments, messages, and user-generated content opportunities.
• Develop comment-marketing strategy and participate in brand-aligned conversations across social channels (inc. Meta, Tik Tok, Reddit, etc.)
• Foster authentic conversations and brand advocacy.
• Identify and cultivate relationships with creators, influencers, and brand ambassadors.

• Collaborate with the marketing team to develop creative assets for paid social campaigns.
• Repurpose top-performing organic content into advertising creatives.
• Generate multiple creative variations for testing and optimization.
• Understand key performance metrics such as CTR, ROAS, engagement rate, watch time, and conversion…