Senior Manager of Account Based Marketing

• Riipen is looking for an Account-Based Marketing Manager to build and execute targeted marketing programs for priority academic accounts
• This is a senior individual-contributor role that combines strategy with hands-on execution
• Working closely with Sales, you will identify high-potential accounts, engage key stakeholders, and create coordinated campaigns that support pipeline development and revenue growth
• You will sit within Demand Marketing and partner with Brand and Communications, Research and Impact, Marketing Operations, and Sales
• The right person is comfortable working autonomously while building strong, accountable relationships across Marketing and Sales
• Develop Riipen’s account-based marketing strategy for the academic market
• Partner with Sales to define target accounts, account tiers, buying committees, and campaign priorities
• Build and execute one-to-one, one-to-few, and one-to-select-many campaigns across email, paid media, content, events, webinars, and sales outreach
• Use Hub Spot, CRM data, account engagement, and intent signals to identify opportunities and trigger timely marketing and sales actions
• Create targeted messaging and campaign briefs in partnership with Brand and Communications
• Equip Sales with account insights, relevant content, outreach recommendations, and follow-up plays
• Partner with Marketing Operations on segmentation, workflows, scoring, automation, attribution, and reporting
• Measure account engagement, stakeholder coverage, meetings, pipeline creation, stage progression, and influenced revenue
• Test and refine targeting, messaging, channels, and campaign formats to improve results
• What success looks like:
• In this role, you will establish a clear target-account strategy, strengthen alignment between Marketing and Sales, and create repeatable programs that move priority academic institutions from engagement to qualified pipeline
• We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives

• Choose your work environment
• Generous time off
• Enhanced health & dental benefits
• Paid learning opportunities
• Paid parental leave

Experience using intent data, engagement signals, and account intelligence to prioritize and activate accounts

Strong campaign planning, writing, project management, and analytical skills

Five or more years of experience in B2B marketing, demand generation, growth marketing, or account-based marketing

The ability to move between strategic planning and hands-on executionA clear understanding of how marketing supports pipeline, sales progression, and revenue

Experience leveraging AI agents to maximize production and programming to meet at speed

Strong hands-on experience with Hub Spot, including segmentation, workflows, campaigns, automation, and reportingA collaborative approach and experience partnering closely with Sales Experience developing and executing account-based programs for complex or multi-stakeholder sales cycles

Experience in edtech, higher education, workforce development, SaaS, or marketplace businesses

Familiarity with academic buying committees, procurement processes, and institutional budget cycles

Experience with paid account targeting, data enrichment, website personalization, or ABM platforms

Experience building an ABM program from an early stage