Demand Generation Manager

About Us:

Operto helps hospitality operators deliver exceptional guest experiences through connected hospitality operations. Across hotels, vacation rentals, and multi-unit properties, our products bring together guest access, smart in-room technology, operational workflows, and team coordination to help teams reduce friction, save time, and operate more efficiently.

Designed to work alongside the systems operators already use, Operto creates a more connected operating environment with greater visibility, consistency, and control across every stay.

Building on that foundation, Operto ONE extends into the guest journey itself. Through intelligent automation, it helps operators strengthen every stage of the guest journey, from discovery and direct booking to ongoing guest engagement. By helping teams respond faster and reduce manual work, Operto ONE gives operators greater control over the guest relationship, the guest experience, and the revenue behind it.

As hospitality continues to evolve, we're evolving alongside it. What remains constant is our mission: helping operators work smarter, deliver exceptional guest experiences, and create more value from every stay.

Role Overview:

We're looking for a Demand Generation Manager who can build the marketing engine behind our STAR business. This role is responsible for turning marketing programs into qualified pipeline by connecting campaigns, content, lifecycle marketing, events, and customer engagement into a repeatable growth engine.

You'll work directly with the Head of Marketing and partner closely with Sales, Customer Success, and Product to execute integrated marketing programs across email, web, events, webinars, content, social, and marketing automation. Success in this role comes from understanding how marketing contributes to pipeline, customer engagement, and business growth, not just launching campaigns.

This is a highly hands‑on role for someone who enjoys building, testing, and improving. You'll take ownership of campaigns from idea through execution, measure performance, and continuously optimize based on data. If you enjoy creating marketing that drives measurable business outcomes, we'd love to meet you.

What You’ll Own

You'll own the day-to-day execution and continuous improvement of the STAR marketing engine. From campaign planning through performance analysis, you'll help connect marketing activities into a repeatable system that generates qualified pipeline and supports long-term customer growth.

Build and execute campaigns

• Plan, build, and launch integrated marketing campaigns across email, web, webinars, events, social, content, and marketing automation.
• Create campaign assets including emails, landing pages, forms, and supporting content.
• Partner with internal teams and external agencies to deliver campaigns on time and optimize performance.
• Build nurture programs and automated customer journeys that move prospects through the funnel.
• Improve lead management, lifecycle stages, lead scoring, and marketing automation.
• Monitor campaign performance, identify opportunities to improve conversion, and optimize programs over time.

Help keep the engine running

• Support webinar and event execution, including promotion and follow‑up
• Manage newsletters, blog publishing, and content distribution
• Keep campaigns organized, on track, and moving
• Use AI and modern marketing tools to improve execution and efficiency
• Develop customer communications including newsletters, product updates, webinars, and educational campaigns.
• Partner with Customer Success to support customer engagement, product adoption, and expansion opportunities.

What Success Looks Like

• Marketing consistently contributes to a qualified pipeline and measurable business growth.
• Leads are nurtured, followed up with and converted more effectively over time
• Content gets reused strategically and contributes to pipeline generation
• Marketing becomes more efficient, data-informed, and mature as we scale

What We’re Looking For

• You’re someone who enjoys building, testing, and improving — not just planning
• You’re comfortable working across multiple channels and juggling moving pieces
• You understand how marketing…