Customer Marketing Manager

Position: Customer Marketing Manager at Hootsuite
Ignite customer engagement with Hootsuite as a Senior Customer Marketing Manager. Oversee marketing strategies that enhance customer value throughout their lifecycle, supporting adoption and advocacy.

This senior role is designed for an experienced marketer with a strong focus on B2B customer engagement. You will collaborate across teams to craft scalable marketing initiatives while analyzing customer insights to create impactful strategies. Your hands-on leadership will build the foundation for effective customer communication and drive commercial success.

Key Responsibilities:

• Develop integrated marketing strategies for customer adoption

• Synthesize customer insights into tailored marketing campaigns

• Manage the customer marketing roadmap with cross-functional teams

• Design educational content and customer communications

• Establish performance measurement frameworks for marketing initiatives

Requirements:

• 12+ years in B2B marketing with a focus on customer engagement

• Expertise in developing customer lifecycle programs

• Strong understanding of B2B SaaS customer dynamics

• Excellent project management and collaboration skills

• Proven ability to adapt and thrive in changing environments

Drive customer marketing success at Hootsuite by leveraging insights and delivering exceptional user experiences.
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