Senior Product Marketing Specialist to develop and execute go-to-market strategies using product marketing, customer

Job in Vancouver, BC, Canada

Listing for: S.i. Systems

Contract position
Listed on 2026-08-09

Job specializations:

Marketing / Advertising / PR
Marketing Communications, Product Marketing, Marketing Strategy, Digital Marketing

Our public sector client is seeking a Senior Product Marketing Specialist to develop and execute go-to-market strategies using product marketing, customer communications, and digital transformation

Join a digital transformation and product team focused on improving permitting and licensing services through clear, customer-focused product communication. This role bridges product strategy, technical delivery, and customer engagement by translating complex digital products into compelling messaging and adoption-focused communications. The position supports go-to-market planning, customer research, and cross-functional collaboration with Product Managers, Digital teams, UX, Service Design, and Corporate Communications.

The role also contributes to establishing and growing a product marketing capability within the organization.

1 year contract to start. Every other Wednesday onsite in Downtown Vancouver, as well as 1 full week onsite quarterly for planning sessions.

Must Haves

5+ years in product marketing
, product communications
, and go-to-market strategy

Digital transformation
, product positioning
, value propositions
, and customer communications

Customer research
, persona development
, journey mapping
, and adoption metrics

Product Managers
, technical teams
, UX
, and Service Design collaboration

Nice to Have

Permitting and licensing domain exposure

Corporate communications, accessibility, brand, and design standards experience

Experience building product marketing capabilities within an organization

Responsibilities

Develop and execute product marketing strategies across the product lifecycle

Define product positioning, value propositions, and messaging for diverse audiences

Translate complex product capabilities into customer and stakeholder communications

Lead go-to-market planning and launch activities for products and service enhancements

Develop customer-facing communications, presentations, case studies, and educational resources

Conduct customer research, persona development, and journey mapping

Collaborate with Product Managers, Digital teams, Corporate Communications, and operational teams to coordinate messaging