Global Brand Insights Senior Analyst

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

The Global Brand Insights team is a trusted partner in the development of long and short-range brand, community, and guest experience strategies. Our team enables brand, community, impact, and guest experience strategy development through the design, management, execution, analysis, synthesis, and delivery of consumer, competitive and cultural global insights.

Key activities for our team include conducting primary (qualitative and quantitative) and secondary research to understand the behaviours, perceptions, values, and attitudes of lululemon’s current and potential global guests, brand equity across global markets, and developing, refining and evaluating the performance of brand and community initiatives.

• Lead the end-to-end delivery of campaign and creative research, and brand lift measurement, including internal discovery and intake, screener/questionnaire/ discussion guide design, data analysis, and reporting.
• Partner with Global and Regional Marketing, Media, Analytics, and Insights teams (e.g., social analytics, digital analytics, CRM, MMM, and customer insights) to deliver a holistic assessment of marketing performance, identifying short- and long-term opportunities to optimize brand and business outcomes.
• Lead the execution of social sentiment measurement, synthesizing insights and trends into strategic recommendations that drive brand strategy and decision-making.
• Create inspiring reports with compelling visualizations, a clear narrative, and meaningful and actionable insights, implications and recommendations for lululemon’s Brand, Creative and Media teams.
• Leverage existing data to support in the development of campaign KPIs and targets.
• Lead the development and refinement of internal templates and processes to expedite creative testing and campaign evaluation reporting.
• Beyond campaign evaluation, provide quantitative and qualitative support to Global Brand Insights team’s mixed method research studies.
• Leverage and synthesize insights from a large and diverse range of primary and secondary market research sources to support across Global Brand Insights project needs.
• Stay up to date on consumer and industry trends to surface up fresh insights and strategic implementations as it relates to the category and consumer.
• Stay up to date on latest creative testing and marketing measurement methodologies.
• Work cross-functionally with internal teams to ensure insights are well-rounded and brought to life in a way that both validates and inspires.

• 4-6 years of relevant market research and analytics experience.
• Extensive experience designing, executing, and analyzing complex quantitative and qualitative market research studies.
• Proven project management expertise, with a proven ability to lead and coordinate complex, multi-faceted projects from inception to completion.
• In-depth understanding of the mechanics of media measurement and research, and familiarity with media strategies. Experience with MMMs considered an asset.
• Strong track record of developing and maintaining strong working relationships with external market research vendors to execute research studies locally and internationally.
• Proficient in leveraging custom quantitative survey tools (e.g., Alida, Alchemer, Qualtrics) to design research (questionnaire development, scripting, link testing), analyze data, and generate insights and reports.
• Strong quantitative reasoning and analytical skills.
• Strong storyteller with the ability to transform data into clear and compelling information through effective analytical, visualization, and report writing capabilities. Capable of…