Senior Brand Manager - Global Brand Planning

This job is with lululemon, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

Description & Requirements                                                                                                       who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team
The Global Brand Management and Strategy team at lululemon sets the vision for how lululemon will show up around the globe. We're expert strategists, collaborators, and advocates who partner with Regional, Channel, Creative, and Product teams to set the tone for the lululemon brand around the world.

a day in the life
As a Sr. Brand Manager on the Global Brand Planning team, you play an integral role in how lululemon shows up in the world. In this role, you are responsible for authoring key global strategies that guide and inspire Regional teams, driving synergy across the Global Brand Management function and ensuring end-to-end integration in line with our brand position and identity across brand, product, creative, merchandising, and regional teams.

You are the strategic connector - orchestrating how global stories come to life consistently across markets while empowering regions to adapt with cultural nuance and relevance. From long-range planning to seasonal briefs to full-funnel go-to-market, you guide cross-functional teams toward a unified brand point of view that ladders up to our purpose: elevating human possibility by helping people feel their best.

Your work shapes the backbone of the global brand calendar, drives clarity for partners, and ensures that every story we tell feels distinctly lululemon.

core responsibilities

global brand strategy & planning
Lead the development of global brand strategy across annual and seasonal horizons, ensuring alignment to brand vision, activity priorities, and guest insights.
Build and maintain the global brand platform, story architecture, and long-range global brand map.
Produce various global brand strategies, directives and postures to help guide, clarify and inspire Regional brand teams while ensuring the integrity of and alignment to the core brand position of lululemon.
Partner with Insights, Activity, and Product teams to translate consumer insights, cultural trends, and business needs into clear strategic direction.

campaign strategy & integration
Lead the creation of integrated briefs for Global Brand initiatives, including insight development, audience definition, strategic intent, KPIs, and measurement frameworks.
Facilitate cross-functional synergy and integration across Global Brand Management.

measurement, optimization & learning
Define and track KPIs for global campaigns and seasonal stories.
Partner with Insights and Channel teams to analyze performance, extract learnings, and share recommendations to improve future storytelling and GTM.
Partnering with Brand-Ops team, to lead cross functional and regional sharing.

budget, resourcing & operational excellence
Partner with Brand Operations, Finance, and cross-functional partners to manage campaign budgets, resourcing, and timelines.
Ensure operational clarity and delivery excellence across markets and teams.

qualifications
Bachelors degree
8-10+ years of relevant experience
Global experience, behaviour and mindset
Effective and collaborative stakeholder manager across the organization
Expert negotiator, influencer and relationship builder
Excellent presentation skills
Experience working quickly and efficiently, and keeping pace in a…