Lifecycle Marketing Manager

Position: Lifecycle Marketing Manager at Vancity
Elevate member experiences as the Lifecycle Marketing, Personalization & Automation Manager s full-time role leverages marketing technology for personalized engagement and measurable growth.

In this position at Vancity’s head office, you will lead marketing technology initiatives, focusing on CRM, AI, and automation strategies. With a strong data-driven mindset and proven marketing expertise, you will enhance member engagements and support business priorities throughout all marketing activities.

Key Responsibilities:

• Lead CRM and applied AI initiatives for marketing

• Define business requirements for automation and data capabilities

• Collaborate with cross-functional teams to develop technology roadmaps

• Drive growth through lifecycle marketing and personalization strategies

• Oversee marketing technology implementations and optimizations

Requirements:

• Bachelor’s degree in a relevant field

• 8-10 years of experience in lifecycle marketing or CRM

• Strong knowledge of Salesforce, Adobe, or Microsoft Dynamics

• Proven ability in leading cross-functional initiatives

• Experience with data-driven marketing strategies

Maximize marketing automation and personalization efforts with scalable solutions that deliver exceptional member results.
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