Digital Marketing Coordinator

Job Description

We’re hiring a Digital Marketing Coordinator to lead video and photo production end-to-end while keeping our monthly content calendar, vendors, and budgets on track. This role blends hands‑on creative production (Premiere, Lightroom, AI tools) with the marketing operations that keep a team moving — content calendars, work orders, and vendor coordination.

• Comprehensive benefits package that provides extended health care, dental care, vision care, life insurance and critical illness.
• Continuous learning opportunities with an annual educational allowance.
• Generous referral program raging from $500-$2500, depending on business need.
• Regular consistent team building activities and events.
• Discounts to local amenities and vendors.
• Discounted hotel stays in multiple locations through our Hospitality offerings.

Platforms & Applications

• Adobe Premiere Pro — Primary video editing platform.
• Full post‑production workflow: multi‑track editing, colour correction, transitions, effects, titling, audio mixing, and export for social and web delivery.
• Adobe Lightroom — Professional photo editing and retouching.
• Colour grading, exposure and tone correction, preset creation, and maintaining consistent visual treatment across shoots.
• Higgsfield (AI photo/video generation) — AI‑assisted content generation used to supplement or prototype creative concepts.
• Asana — Monthly marketing content calendar. Building out shoot schedules, deliverable timelines, task assignment, and cross‑team visibility on production status.
• Work Order / PO systems — Monthly work orders and purchase orders for all marketing vendors, coordinating scope, spend, and approvals.

Video & Post‑Production

• Proficient in Adobe Premiere Pro with a strong command of post‑production workflow, including cutting, colour, effects, and audio.
• Ability to properly structure and plan video shoots — shot lists, sequencing, and coverage that supports a clean final product.
• Working knowledge of current social trends, including trending audio, formats, and pacing, with the judgment to apply them on‑brand.
• Experience storyboarding and pre‑planning both video and photo shoots from concept through call sheet.

Photography & Image Editing

• Proficient in Adobe Lightroom for professional photo editing, retouching, and colour consistency across a shoot.

AI & Emerging Tools

• Basic working knowledge of AI‑generated photo and video tools (e.g., Higgsfield) and how to integrate generated assets into production work.
• Ability to virtually stage units using AI — furnishing and dressing empty suites digitally to produce market‑ready lifestyle imagery without a physical staging build or photo shoot.
• Basic understanding of AI photography rendering and output for multi‑channel delivery.

Organization & Marketing Operations

• Disciplined asset file management — consistent naming conventions, folder structure, versioning, and archiving so files stay findable and reusable.
• Coordinating with marketing managers to build and maintain the monthly content calendar in Asana, assessing deadlines and deliverables across the marketing team.
• Prepares monthly work orders and purchase orders for all marketing vendors, tracking scope and spend.

• A post‑secondary diploma/degree (Marketing or Business concentrations an asset).
• Superior writing, editing, and copywriting skills, with the judgment to review and refine AI‑generated content before it goes out.
• Hands‑on comfort with generative AI tools for copy, image, and content workflows (e.g., ChatGPT/Copilot‑style tools, AI design or editing assistants).
• Ability to provide insight and strategic recommendations to achieve hospitality marketing objectives.
• Strong computer skills: high proficiency in MS Office (Word, Excel, PowerPoint, Outlook) is essential; basic knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) is an asset.
• Understanding of digital initiatives, including web application processes, SEO, and Google products (Analytics, AdWords, Webmaster Tools) is an asset.
• Experience with CRM software, particularly Yardi, is an asset.
• Working knowledge of social media platforms and content…