Product Marketing Manager

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…

Kabam is seeking a collaborative and results-driven Product Marketing Manager to support marketing execution across our live games portfolio. Reporting to the Senior Manager of Product Marketing, you will play a key role in bringing marketing campaigns to life by supporting brand initiatives, coordinating cross-functional efforts, and ensuring high-quality execution across all marketing touchpoints.

In this role, you will work closely with game studios and cross-functional teams to translate marketing plans into actionable tasks, manage timelines, and help deliver campaigns that support business objectives across our live games portfolio. You will also collaborate with external partners and agencies to execute campaigns that are grounded in player insights and aligned with market trends. The ideal candidate is highly organized, detail-oriented, and experienced in executing marketing programs within a fast-paced, live service environment.

This role is a full-time, on-site position based 5 days a week at our Downtown Vancouver studio.

• Key responsibilities will often change in a fast-paced environment like ours, but the primary focus for this role will be as follows:

• Support the development and execution of marketing campaigns for both new and live titles, ensuring alignment with overall marketing plans and business goals.
• Coordinate campaign timelines, deliverables, and cross-functional dependencies to ensure smooth and timely execution.
• Assist in translating marketing strategies into clear briefs and actionable plans for internal teams and external partners.
• Maintain campaign calendars and track progress across all marketing channels and activations.
• Help develop presentations and materials that communicate campaign plans, key features, and marketing initiatives.

• Execute marketing programs across PR, partnerships, and organic channels, ensuring consistency with brand guidelines and campaign objectives.
• Partner with Growth Marketing, and Creative teams to support asset development, targeting, and campaign rollout.
• Ensure all marketing assets and executions align with brand positioning and audience expectations such as storefront assets, screenshots, app store event cards, social media, paid media assets, etc.
• Monitor campaign performance and provide insights to optimize future executions.
• Stay up to date on market trends and competitor activity to inform campaign execution.
• Partner with Business Development and Product Release Management to develop and execute in-app event card strategies across iOS and Android, maximizing opportunities to secure platform featuring.

• Work closely with Game Development teams and cross-functional partners to support campaign execution and ensure alignment across teams.
• Facilitate communication between stakeholders to keep projects on track and address blockers as they arise.
• Support collaboration with external partners and agencies to ensure deliverables meet quality standards and deadlines.

• Assist in managing marketing budgets by tracking spend and supporting campaign-level allocations.
• Help ensure efficient use of resources across campaigns and initiatives.

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5+ years of experience in product or brand marketing, preferably in gaming or entertainment.
• Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.
• Experience executing marketing campaigns across multiple channels.
• Comfortable working with cross-functional teams and coordinating between stakeholders.
• Ability to interpret…