Global Brand Insights Senior Analyst Position

Explore a pivotal role as a Senior Analyst of Global Brand Insights s hybrid opportunity emphasizes data-driven insights for marketing performance and brand strategy development.

At lululemon, the Global Brand Insights team plays a critical role in guiding long and short-term marketing strategies. You will contribute to understanding consumer behaviors and perceptions, ensuring that lululemon's initiatives resonate with current and potential guests. Your analytical abilities will help synthesize insights that inform brand decisions.

Key Responsibilities:

• Oversee campaign research and brand measurement initiatives

• Engage with marketing teams for performance assessments

• Analyze social sentiment trends to guide strategies

• Develop visually engaging reports and insights

• Enhance templates for creative testing and evaluations

Requirements:

• 4-6 years market research and analytics expertise

• Strong experience in quantitative and qualitative methodologies

• Proven track record in project management

• Familiar with media measurement frameworks

• Competent in analytical storytelling with data

Shape the future of lululemon's brand strategy through critical insights and effective research methodologies.
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