Director of Product Marketing at Asana

Join Asana's dynamic team as the Product Marketing Director for Command, focusing on market strategy and product scaling in a hybrid work environment. Based in our San Francisco, New York, or Vancouver office, you'll engage fully in our product's market journey.

In this pivotal role, you will craft and control the go-to-market strategies while ensuring alignment across product, Sales, and partnerships. Your responsibilities include developing messaging that resonates with technical personas, launching products successfully, and analyzing customer insights for continued growth. Candidates should have significant experience in selling to developers and a strategic approach to marketing initiatives.

Key Responsibilities:

• Define end-to-end go-to-market strategies for new products

• Maintain messaging for enterprise needs and technical personas

• Drive significant product launches to create market buzz

• Equip Sales and support teams with vital enablement materials

• Analyze feedback to continuously enhance product positioning

Requirements:

• Minimum 8 years in product marketing, especially in B2B SaaS

• Technical understanding and comfort engaging with engineers

• Proven growth strategies in both PLG and SLG

• Strong record of collaborative leadership with teams

• Curiosity about AI and advancing tech trends

Elevate Asana's product offerings as a Product Marketing Director, bringing your marketing acumen and technical insight to the forefront of our strategy.
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