VP of Marketing - Corporate

Job Description:

The Vice President of Marketing - Corporate is a newly elevated, highly visible leadership role responsible for unifying and elevating marketing across every line of business: residential sales and rental leasing, hotels and extended-stay, restaurants, retail/small-business tenant marketing, and the corporate brand. This is an unusual mandate - most companies of comparable scale split marketing leadership by division (a separate hospitality marketing team, a separate residential team, a separate restaurant group).

We are deliberately building a single, centralized function so that every guest, resident, buyer, tenant, and diner experiences one consistent, best-in-class brand.

• Comprehensive benefits package that provides extended health care, dental care, vision care, life insurance and critical illness.
• Continuous learning opportunities with an annual educational allowance.
• Generous referral program raging from $500-$2500, depending on business need.
• Regular consistent team building activities and events.
• Discounts to local amenities and vendors
• Discounted hotel stays in multiple locations through our Hospitality offerings.

• Own the overarching corporate brand strategy and ensure visual, verbal, and experiential consistency across condos, rentals, hotels, extended stay, restaurants, retail, and corporate communications.
• Build a unified marketing organization from what has historically been divisional/siloed marketing efforts, establishing shared brand standards, creative resources, and reporting across all business lines.
• Serve as a strategic advisor to executive leadership on brand positioning, market perception, competitive dynamics, and reputation management.
• Develop and manage the enterprise marketing budget, allocating investment across divisions based on business priorities and ROI.

• Champion the adoption of AI tools across the marketing function - generative AI for copy and content ideation, AI image and video generation for campaign and social assets, and AI-assisted personalization/targeting.
• Own social media strategy and execution across all platforms, with particular emphasis on You Tube, Instagram, and Tik Tok/short-form video for hospitality, F&B, and lifestyle storytelling.
• Evaluate and implement modern martech: CRM and marketing automation, content management, digital asset management, and analytics/attribution platforms.
• Build an internal content engine capable of producing high volumes of on-brand photo, video, and written content efficiently using AI-assisted production workflows.
• Stay ahead of emerging platforms and formats, piloting new channels and tools before competitors and reporting back on performance.

• Hire, mentor, and manage a team of divisional marketing directors/managers (residential, hospitality/F&B, brand & creative, digital/social/AI content, marketing operations & CRM).
• Set clear KPIs and performance standards for each division while maintaining a cohesive, collaborative team culture across disciplines.
• Manage relationships with external agencies, freelance creative talent, media buyers, and technology vendors.

• Progressive marketing leadership experience, including significant experience in hospitality, hotel, or restaurant/F&B marketing.
• Proven track record building or leading marketing functions spanning multiple, distinct business lines or brands.
• Hands‑on fluency with AI content and image/video generation tools (e.g., generative AI copywriting tools, AI image/video generators) and a demonstrated point of view on how to use them responsibly and effectively in brand marketing.
• Strong command of paid and organic social media strategy, You Tube/video content strategy, and modern digital marketing channels.
• Experience managing multi-million-dollar marketing budgets across several business units.
• Exceptional brand storytelling instincts balanced with data-driven decision-making.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).

• Experience in real estate development or residential sales/leasing marketing in addition to hospitality.
• Exper