Marketing Lead

Job Responsibilities

• Responsible for developing and executing the marketing strategy for Input Health’s current and future digital products, including product positioning, go-to-market strategy, and budget

• Work closely with the User Experience and Software Engineering team to deliver outstanding product experiences that drive enthusiastic word-of-mouth advocacy among our customers

• Interact with real patients and, health care professionals/doctors to understand how to improve our messaging and brand

• Define target audiences and develop corresponding marketing strategies across face-to-face events and industry event participation

• Orchestrate successful national product marketing programs throughout the entire program/product/service lifecycle

• Identify, help hire, and manage a small team of world-class marketing professionals who will engender passion for our products among consumers and physicians worldwide

• Manage digital and social marketing programs including Websites, Linked In, Twitter, Facebook, You Tube, etc.

• Manage Google AdWord campaigns, track analytics and iterate to produce the highest rate of conversion possible

• 3 years of experience in marketing and/or a business role: business development, market research, project/partner/product management, solutions architecture and/or related positions

• A background of working with a brand and successfully transforming innovative concepts into category leaders

• Strong qualitative and quantitative skills: communication, testing, analytics, tracking

• Change the world by making healthcare more efficent, accessible and humane
• Beautiful office space in Coal Harbor close to the waterfront
• Small, vibrant, and dynamic team (we have lots of fun!)
• Travel to conferences, company outings
• Extended-health benefits, car allowance & incentive bonuses