Marketing and Communications Coordinator

Job Opportunity

Position:
Marketing and Communications Coordinator

Organization:
Pacific Salmon Foundation

Location:

Vancouver, BC

The Pacific Salmon Foundation (PSF) is salmon first, salmon always. We harness the passion and power of people to save and restore Pacific salmon in B.C. and the Yukon. And we never go it alone; working with Indigenous partners, stream keepers, government agencies and fellow ENGO’s, the PSF undertakes research, restoration initiatives and leadership in convening all those willing to help recover Pacific salmon.

As People for Salmon, we’re here to help ensure sustainable populations of Pacific salmon for generations to come.

The Marketing & Communications Coordinator plays an important role in supporting PSF’s Marketing, Communications, and Development efforts. The coordinator supports campaigns to increase awareness of PSF, boost event engagement, and grow the donor base. The role supports marketing, communications, and knowledge translation through storytelling and communications geared to PSF’s audiences and the general public featuring research advancements, community programs, and actions to save and restore wild Pacific salmon.

The coordinator supports the execution of marketing campaigns, including email marketing, social media promotion, social media video editing, ad design, and marketing collateral. The coordinator also engages with PSF program teams and partners to communicate compelling stories of progress; supports media outreach; and executes communications tactics to reach target audiences. An adept communicator, the coordinator helps translate PSF’s science and action for salmon into engaging stories for a lay audience.

The key responsibilities of the Marketing and Communications Coordinator include:

• Crafting compelling stories and creating multimedia content to support digital communications, website, blog, social media, e-news; and contributing as a writer for PSF’s print publications;
• Supporting media relations in coordination with our communications specialists, drafting materials such as advisories, pitches, and releases as directed;
• Working with program experts to support knowledge translation, helping communicate PSF's research activities and programs to the public;
• Creating and posting copy and visual content to PSF’s website;
• Tracking social media and email engagement and providing reports on results;

• Executing email campaigns for events, fundraising, and communications;
• Supporting marketing, event, and fundraising campaigns with copywriting, digital content, social posts, and campaign assets, with direction from the manager and fundraising team;
• Supporting the planning and execution of marketing campaigns;
• Producing digital and print ads for campaigns and fundraising;
• Editing short-form and social media video content;
• Assisting with the creation of digital and print collateral, such as flyers, pamphlets, and postcards, in coordination with team members and external suppliers;
• Supporting campaign reporting (e.g., email performance, social media), and contributing to optimization;
• Staying up to date with emerging technologies and trends and demonstrating how they can strengthen PSF’s marketing and communications;

• Representing PSF at events, including staffing information tables and engaging with the public;
• Supporting the Manager and Communications Specialists with campaign execution, communications, and other tasks as needed;

• Undergraduate degree or diploma in Marketing, Communications, Journalism, English, or a related field;
• A minimum of 2 years of experience in marketing and/or communications or an equivalent combination of education and experience;
• Experience producing content and marketing assets, including social media, email, and digital or print collateral;
• Experience with video creation and editing for social media;
• Experience creating graphics and layouts using tools such as Canva;
• Experience executing email marketing campaigns (e.g., Mailchimp, Constant Contact or similar platforms);
• Strong writing and content development skills for social media,…