Lead Customer Marketing Manager

Position: Lead Customer Marketing Manager at Hootsuite
Become a pivotal player at Hootsuite as the Senior Customer Marketing Manager. Drive customer engagement and retention through strategic marketing initiatives that foster long-term relationships.
This senior leadership position focuses on maximizing customer value through a well-structured marketing strategy. You will synthesize insights to inform decisions, manage cross-functional efforts, and enhance customer advocacy programs. Collaborating closely with various teams, your role will empower Hootsuite to deliver cohesive and effective customer experiences.

Key Responsibilities:

• Create and manage customer marketing strategies for engagement

• Use data to drive tailored marketing programs and campaigns

• Partner across departments for aligned marketing efforts

• Develop communications and educational content for users

• Establish measurement frameworks to track program effectiveness
Requirements:

• Over 12 years in B2B marketing, focused on customer engagement

• Proven experience in customer retention and advocacy programs

• Strong understanding of SaaS customer lifecycle principles

• Excellent collaboration, project management, and adaptability skills

• Effective communicator with decision-making strengths
Lead meaningful customer engagement and retention strategies at Hootsuite, driving impactful marketing programs.
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