Strategist Retention Marketing

Position: Strategist for Retention Marketing at lululemon
Become a pivotal part of lululemon as a Retention Marketing Strategist. This in-person role focuses on enhancing guest loyalty through effective digital marketing strategies.

The role within the Digital Marketing – Retention and Lifecycle team is vital for turning business strategies into actionable marketing campaigns. Your expertise in engaging with guests through push notifications and email will help develop tailored experiences. You'll work closely with various teams to optimize communication and campaign performance.

Key Responsibilities:

• Develop strategies for seasonal and promotional campaigns

• Write detailed briefs for marketing initiatives

• Oversee campaign management from intake to launch

• Collaborate with Merchandising and Analytics for insights

• Evaluate campaign performance for continuous improvements

Requirements:

• Minimum 3 years in CRM or retention-focused marketing

• Proven skills in campaign management and audience analysis

• Comfort with technology platforms for marketing

• Excellent project management and stakeholder skills

• Bachelor's degree preferred or relevant experience

Leverage your marketing knowledge to enhance guest experiences and drive lululemon's growth.
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