Senior Marketing Lead AI Focus

Position: Senior Marketing Lead with AI Focus
Become the Senior Marketing Lead at Shack Shine, pioneering growth strategies and ensuring effective franchise marketing in a flexible hybrid setting. Your focus on full-funnel marketing and AI optimization will redefine our outreach.

This executive role, reporting directly to the Managing Director, requires a combination of strategic thinking and operational execution. You'll spearhead franchise development marketing, manage a dynamic ad fund, and implement cutting-edge AI workflows to enhance performance. Your ability to communicate clearly and lead diverse teams will ensure that franchise partners align with Shack Shine’s goals.

Key Responsibilities:

• Conduct in-depth funnel analysis to identify and fix drop-offs

• Create impactful marketing campaigns for franchise growth

• Collaborate on brand positioning and local asset development

• Maintain fiscal responsibility for ad expenditures

• Lead the strategy for advanced local SEO initiatives

Requirements:

• 7+ years in versatile marketing roles

• Expertise in managing significant marketing budgets

• Experience with hands-on website and SEO management

• Ability to implement and leverage AI-driven marketing initiatives

• Strong communication skills with franchise stakeholders

Shape Shack Shine's marketing future through innovative strategies and strong leadership while propelling franchise partnerships across North America.
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