Email Marketing Specialist at Expedia Group

Join the Customer Engagement Marketing team at Expedia Group as an Email Marketing Specialist, leveraging Salesforce Marketing Cloud for impactful email campaigns. Enhance customer interactions and drive conversions with your unique expertise in digital communication.

In this role, you'll spearhead the end-to-end execution of email marketing initiatives, utilizing Salesforce Marketing Cloud to optimize campaign performance. Your skills will be key in developing targeted promotions, building automated workflows, and analyzing results to support national media strategies and the Franchise network. Collaborate cross-functionally and deliver measurable results.

Key Responsibilities:

• Execute email campaigns that drive engagement and conversions

• Implement A/B testing to enhance campaign effectiveness

• Develop automated workflows for operational efficiency

• Report on performance metrics for actionable insights

• Ensure reliable operation of email marketing automations

Requirements:

• Experience with Salesforce Marketing Cloud features

• Knowledge of HTML, SQL, and Ampscript

• Strong email marketing best practices

• Excellent attention to detail and project management skills

• Proven ability to analyze A/B tests for results

Support Expedia Group's mission by driving email marketing success and customer engagement through effective communication strategies.
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