Senior Marketing Operations Manager

VoPay’s Fintech-as-a-Service platform enables businesses to embed financial services and payment capabilities into their existing applications, products, or services through a single, scalable API.

As VoPay continues to expand across North America and international markets, we are building a sophisticated B2B marketing organization to support our brand, products, sales organization, partnerships, customers, and commercial growth.

VoPay is seeking a highly organized, hands-on Senior Marketing Operations Manager to help drive the execution and operational effectiveness of our global B2B marketing organization.

Reporting to the Chief Marketing Officer, this role will serve as a key connection point between Marketing, Product, Sales, Partnerships, and Commercial Operations, ensuring marketing priorities are translated into coordinated campaigns, compelling content, effective sales materials, strong product positioning, executive presentations, events, and measurable market-facing programs.

This is not a purely administrative marketing-operations role. We are looking for an experienced B2B SaaS marketer and operator who understands the full marketing toolbox and can move comfortably between strategy and execution.

The successful candidate will understand how Product, Sales, and Marketing work together within a B2B SaaS organization and will be capable of taking an initiative from concept through execution, measurement, and continuous improvement.

• Partner with the CMO to translate marketing and commercial priorities into executable plans, campaigns, deliverables, timelines, and measurable outcomes.
• Own the operational rhythm of the marketing organization, ensuring initiatives have clear objectives, owners, deadlines, dependencies, approvals, and success metrics.
• Manage marketing projects and workflows through Jira and other relevant marketing tools.
• Build and maintain marketing calendars covering campaigns, product launches, content, events, communications, partnerships, and major commercial initiatives.
• Identify stalled projects, execution gaps, unclear ownership, missed deadlines, and cross-functional dependencies before they impact delivery.
• Develop and maintain marketing SOPs, campaign processes, approval workflows, templates, and brand standards.
• Continuously evaluate the marketing technology and operational toolbox required to improve the effectiveness and scalability of the marketing function.

• Plan and execute integrated B2B campaigns supporting products, industries, partnerships, strategic accounts, and commercial priorities.
• Develop campaign briefs defining target audiences, positioning, messaging, channels, assets, calls to action, timelines, and success metrics.
• Coordinate campaign execution across website, email, social media, content, events, outbound programs, partnerships, and sales enablement.
• Work with Sales to understand target accounts, buyer personas, commercial priorities, and pipeline objectives.
• Ensure campaigns are designed around the realities of a B2B SaaS buying journey and longer enterprise sales cycles.
• Track campaign performance and translate results into actionable recommendations for future programs.

• Work closely with Product teams to understand product capabilities, releases, roadmaps, customer use cases, and market opportunities.
• Translate technical capabilities into clear customer value propositions, positioning, messaging, and market-facing narratives.
• Support product launches and go-to-market initiatives from planning through execution.
• Develop product messaging frameworks, solution briefs, landing pages, presentations, sales collateral, campaign materials, and launch communications.
• Maintain alignment between how Product describes the platform, how Marketing positions it, and how Sales presents it to customers.
• Conduct competitive and market analysis to identify emerging themes, competitor positioning, messaging opportunities, and market gaps.
• Partner closely with Sales and Commercial teams to understand what materials and messaging are required throughout the…