Director, North America PR

Overview

Director, North America PR e focuses on developing and executing a Consumer-facing communications strategy to support the Americas and Global Guest Innovation division, enhancing brand reputation and visibility in North America.

• Develop and guide the external Consumer media strategy and execution for North America to introduce lululemon to new guests and position the brand as a premium performance brand with influencers and culture drivers.
• Oversee and manage the relationship with the external PR agency, providing strategic direction, setting objectives, and ensuring seamless execution of campaigns, activations, and always-on messaging that align to North America’s brand objectives.
• Develop and execute comprehensive earned PR strategies tied to key campaign moments and product launches, driving the process from ideation through to implementation to maximize media coverage and brand visibility.
• Cultivate earned media opportunities by fostering relationships with influencers and journalists to share the brand story in culturally resonant ways and maintain cultural relevance.
• Support in the region during crisis situations, working with peers across communications, legal, brand and people and culture.
• Collaborate with corporate communications, global and regional consumer PR, and internal communications to ensure a consistent brand voice externally.
• Co-create with Social, Partnerships, and Sports Marketing to develop proactive Consumer-facing moments and activations that build brand energy; regularly report on key indicators to show impact.
• Manage and build a regional team to support internal communications, PR, and corporate communications priorities over time.

• 12 to 15 years of experience in communications roles of increasing responsibility within external and internal communications; fashion or retail experience preferred.
• Ability to articulate and co-create strategies with a wide range of stakeholders, including C-suite executives.
• Demonstrated success guiding communications strategies for major brands and managing a wide number of external agencies, consultants, and contractors.
• Proven experience leading and developing a team and creating opportunities for growth.
• Proven ability to develop forward-looking communications and business strategies in competitive, dynamic situations.
• Experience collaborating with high-profile talent; excellent written and verbal communication and presentation skills.
• Able to develop relationships across cultures and geographies; naturally inspires others; committed to learning and personal growth.
• Bachelor’s degree in communications or related discipline; fluent in English.

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Entrepreneurial spirit with a track record of innovation to achieve results.
• Communicate with honesty and kindness and create space for others to do the same.
• Lead with courage and foster trusting relationships by putting people first.
• Integrate fun and joy as a way of being and working.

The typical hiring range for this position is CAD 157,400 – 206,600 annually; base pay varies by location and experience. Eligible for annual bonus program and equity offerings per program eligibility. Includes benefits and rewards as part of total compensation.

• Extended health and dental benefits and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Development course offerings and leadership programs

Note:

Benefits and perks are subject to eligibility and may change at any time.

In-person collaboration and connection are important to our culture. This role requires onsite work, minimum 4 days per week.