Director, Marketing Strategy at YVR

Lead YVR’s marketing strategy as the Director of Commercial Marketing, focusing on enhancing passenger experience and driving revenue growth. Engage with diverse airport products and services to create compelling marketing initiatives.

This influential position comprises developing YVR’s commercial marketing strategies in collaboration with the VP of Commercial Data Integration and Optimization. The role emphasizes digital growth through effective product merchandising, dynamic lifecycle marketing, and strategic digital partnerships. You will spearhead a talented marketing team while ensuring all activities align with overall commercial goals.

Key Responsibilities:

• Define and execute YVR's commercial marketing strategy

• Promote e-commerce growth through strategic initiatives

• Establish market positioning and product launch strategies

• Drive marketing performance across digital channels

• Foster partnerships with airlines and other commercial entities

Requirements:

• Bachelor’s degree in Marketing or similar field

• 10+ years of relevant marketing experience

• At least 5 years of team leadership and management

• Experience in e-commerce and digital marketing strategies

• Proficiency in managing budgets and vendor relationships

Bring your expertise and vision to shape the future of YVR’s commercial landscape.
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