Digital Email Marketing Expert

Position: Digital Email Marketing Expert - Expedia Group
Join Expedia Group as a Digital Email Marketing Expert and enhance your skills in Vancouver. Contribute to customer engagement through strategic email marketing and automation efforts.

This role focuses on executing impactful email campaigns and leveraging Salesforce Marketing Cloud. As part of a dynamic team, you will drive conversions, oversee A/B testing, and create tailored customer experiences while managing the complexities of email marketing operational efficiency.

Key Responsibilities:

• Execute email campaigns from conception to delivery

• Utilize Salesforce Marketing Cloud for segmentation and workflow automation

• Analyze A/B test results for campaign enhancement

• Generate reports on marketing performance metrics

• Address inquiries from Franchisees concerning email and SMS strategies

Requirements:

• Familiarity with Salesforce Marketing Cloud tools

• Knowledge of HTML, SQL, and Ampscript

• Strong grasp of email marketing standards and segmentation

• Exceptional communication and project management skills

• Ability to handle multiple campaigns efficiently

Drive customer engagement and innovation in email marketing with Expedia Group.
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