Marketing Operations Manager

VRIFY is positioned at the forefront of the mining industry's transformation, leveraging cutting-edge AI to revolutionize mineral exploration. With a focus on AI exploration targeting, VRIFY is expanding its capabilities by synthesizing vast amounts of geological information. This integration enhances the precision and efficiency of exploration strategies, offering our clients innovative solutions that depart from traditional methods.

Our mission extends beyond technological advancement. We are committed to transforming how mining companies engage with investors, aiming to foster a more transparent and accountable mining investment ecosystem. VRIFY's technology enables immersive 3D and 360° presentations that provide investors with a vivid and detailed visual context, making complex geological data accessible and engaging.

As we continue to refine our AI-driven solutions, VRIFY remains dedicated to driving innovation and excellence in the mining sector, ensuring our clients and investors are well-equipped to succeed in a rapidly evolving market.

We are hiring a Marketing Operations Manager on a 12-month contract to cover a parental leave on our Marketing team. This role has deliberate overlap between standard account-based marketing (ABM) and marketing operations responsibilities: you will own our target account strategy and run the 1:1 and outbound campaigns that generate new opportunities and expand existing client contracts, while also owning our marketing email function and working in Salesforce every day for lead engagement, tracking, and reporting.

You will step into established programs and keep them moving, so we are looking for someone who ramps quickly, works independently, and partners closely with Sales.

• Own and execute our ABM strategy, running 1:1 and 1:few campaigns against a target account list built in collaboration with Sales.
• Prospect and identify new high-value accounts; research target accounts to map decision-makers, influencers, and buying committees.
• Plan, launch, and optimize outbound marketing campaigns across email, Linked In, and other channels to generate engagement within target accounts.
• Own VRIFY's marketing email function: build, segment, QA, schedule, and send campaigns to both clients and prospects, including expansion-focused sends to existing clients and ABM sends to net-new accounts.
• Develop personalized messaging and content tailored to specific accounts, industries, and personas.
• Strategize plays and tactics with Sales to generate, progress, and close new leads and opportunities, and to drive contract expansions with existing clients.
• Use Salesforce daily for lead engagement, tracking, and follow-up, keeping records accurate and actionable for Sales.
• Build and maintain Salesforce reports and dashboards covering lead flow, campaign performance, funnel conversion, and marketing-sourced pipeline.
• Manage lead lifecycle processes: capture, scoring, segmentation, routing, and clean handoff of qualified leads to Sales.
• Manage company and account enrichment, keeping firmographic and contact data complete and current, and maintain database health across Salesforce and connected tools: deduplication, list hygiene, and consistent campaign tracking.
• Run ongoing analysis of competitors, total addressable market (TAM), and campaign effectiveness; turn findings into recommendations for the team.
• Measure and report on ABM performance: account engagement, pipeline generated and influenced, opportunity velocity, and ROI.
• Manage the ABM and enrichment tools in our stack, and evaluate new tools and data sources where they improve results.
• Document processes and reporting so programs run smoothly through the contract term and hand back cleanly.