Intermediate Programmatic Trader

At 9

Letters, we believe brands earn attention when clarity meets creativity. As our Intermediate Programmatic Trader
, you will play a key role in shaping and executing integrated programmatic media strategies that drive meaningful connections between people and brands. This role sits within the Connections team and works closely with the Connections Planning team, as well as on occasion the agency Strategy, Creative, Production, and Client Services teams to ensure media strategies & executions are insight-led, well-executed, and aligned to client business objectives.

The ideal candidate is a strategic thinker, confident programmatic trader, and collaborative team member with a strong understanding of the evolving programmatic media landscape.

• Contribute to the planning process for mid-to-large sized programmatic campaigns, from brief through recommendation, with support from Director, Programmatic.
• Contribute to the development of programmatic strategies and plans that align with client objectives, target audiences, and consumer journeys, with support from Director, Programmatic.
• Manage RFP process with Connections Planners, including evaluating briefs, ensuring campaign objectives & KPI’s align with campaign goals, providing CPM estimates, & checking that details on the RFP are correct.
• Stay current on programmatic media, DSP platforms, and consumer trends, proactively advising the team on changes in the programmatic landscape.

• Work closely with senior Connections team members to ensure programmatic plans are planned & executed in line with approved strategies, budgets, and timelines.
• Ability to independently trade across multiple programmatic channels including display, video, native, audio, DOOH, and other relevant programmatic media if and when applicable
• Ability to utilize multiple DSP platforms in the set-up, execution, analysis, & reporting of programmatic campaigns.

• Independently launch and manage programmatic campaigns within the DSP’s.
• Execute daily optimizations, including bid adjustments, frequency capping, site targeting, and audience targeting to improve scale & KPI performance.
• Check to ensure set-up & naming conventions for creative tags are correctly aligned with start dates, the LI tactic, audience targeting, creative assets, etc. Work with Connections team to correct any errors.
• Monitor digital campaign performance and identify optimization opportunities in collaboration with Director, Programmatic.
• Analyze DSP reports to gain insights into campaign performance and seek actionable insights to improve campaign performance in collaboration with Director, Programmatic.

• Ensure the integrity of all programmatic budgets across campaigns, insertion orders, & line items across all DSP’s. Maintain budgets match any RFP changes accurately.
• Lead reporting discussions in internal meetings, clearly communicating performance, optimizations, learnings, and next steps.

• Build and maintain strong internal relationships through clear communication, strategic thinking, and reliable execution.
• Develop and nurture relationships with key media vendors and partners to stay informed on market conditions, opportunities, and innovations.
• Collaborate closely with Connections Planners and external partners to ensure integrated and effective campaign performance & delivery.
• Provide mentorship and day-to-day guidance to junior Connections team members, supporting their understanding of the programmatic space & function, and their growth and development.

• 4–5 years of…