Marketing Lead

Position: Marketing Lead at Back In Motion
Apply for Marketing Lead at Back In Motion in Vancouver, BC, CA. This Full time on site position offers great opportunities for career growth.
Marketing Lead Marketing, Communications & Business Development

Reports to:

Senior VP, Operations, Health Services

Location:

Vancouver Status:
Full-time Hours of Work: 37.5 hours/week, Monday to Friday (occasional evening or weekend work)
May be required to support events, campaigns, or business initiatives.
Salary Range: $75-80K/year If the candidate meets expectations after six months, there may be an opportunity to take on team management responsibilities, with the role potentially evolving into a Manager position with an annual salary range of $90,000 to $100,000. This opportunity is contingent upon achieving established performance objectives and demonstrating strong project management and people leadership capabilities. The additional duties as Manager are indicated below.
POSITION SUMMARY  The Marketing Lead owns the strategic direction and day-to-day leadership of the marketing function, guiding integrated campaigns that support organizational growth, brand awareness, lead generation, recruitment, client engagement, and business development objectives. Acting as the primary point of contact between the marketing team and senior leadership, the Marketing Lead sets priorities, allocates budget, manages vendor and partner relationships, and ensures all marketing activity is aligned with company-level decisions.

The role requires a strategic, data-driven marketing leader who can balance high-level planning with hands-on oversight across digital, social, web, email, events, and employer branding initiatives, while confidently representing marketing in conversations with vendors, stakeholders, partners, and executive leadership.

KEY RESPONSIBILITIES   Marketing Strategy & Leadership Own the annual and quarterly marketing strategy, aligning plans with organizational goals and business priorities.
Set campaign direction, timelines, budgets, and priorities across the marketing team.
Serve as the key marketing liaison to executive leadership, vendors, stakeholders, and partners, representing marketing in company-level decisions.
Lead cross-functional collaboration with internal departments to identify marketing opportunities and support strategic initiatives.
Own brand consistency and governance across all customer and employee touchpoints.
Evaluate and champion innovative marketing approaches, technologies, and best practices for the organization.
Make final decisions on campaign direction, creative approach, and resource allocation, and stand behind those decisions with data and rationale.
Marketing Automation & CRM Oversee email marketing campaigns and customer nurturing strategy.
Lead the implementation and optimization of CRM and marketing automation platforms.
Direct audience segmentation and customer journey design.
Own lead generation pipeline performance and campaign conversion metrics.
Ensure accurate lead tracking and reporting processes.
Analytics & Performance Reporting Own marketing analytics and reporting, ensuring accurate tracking of KPIs including website traffic, lead generation, conversion rates, social media engagement, email performance, and recruitment campaign metrics.
Build dashboards and reports that provide actionable insights to leadership.
Translate data and market trends into strategic recommendations for executive leadership.
Direct competitor and industry benchmarking analyses.
Employer Branding & Recruitment Marketing Partner with Human Resources leadership to shape recruitment marketing strategy.
Own employer branding campaigns to attract top talent.
Guide digital storytelling and employee engagement content that promotes…